19th Jun 2025
Door Drop Report 2025
In partnership with JICMAIL, we're delighted to launch this year's Door Drop Report, which reveals a channel on a clear upward trajectory, growing in volume, value and engagement, particularly among younger audiences.
Door Drops are gaining ground as they provide brands with high-impact, cost-effective media that drive real-world actions. The data from 2024 presents a compelling case: more advertisers are using the channel, volumes are up 2% to 25.3%, and performance continues to improve.
Key insights from the report include: More advertisers, greater spend: Nielsen Ad Intel reports that 8,564 advertisers used Door Drops in 2024, equating to 16% of all UK advertisers tracked by Nielsen.
Strong returns & rising ROI: With an average response rate of 0.5% (2021-2024) and £2.90 return for every £1 spent, up 39%, door drops are proving their worth.
A new generation of print-engaged consumers: Younger audiences, often assumed to be digital-only, now record 3.39 interactions per month, the highest of any age group.
Door Drops are proving to be more than just traditional print media. They're a dynamic, measurable marketing tool. With proven reach, strong ROI, and growing traction among key audiences, especially younger consumers who are typically harder to engage, this channel is well-positioned for continued effectiveness in 2025 and beyond.
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