27th Feb 2026 (Other dates available) Online
Data Protection for Marketers Course: Tackle data compliance with confidence
Data protection is constantly evolving. Marketers face the challenge of staying compliant amongst shifting regulations in GDPR, AI and sector-specific laws.
Data protection is constantly evolving. Marketers face the challenge of staying compliant amongst shifting regulations in GDPR, AI and sector-specific laws.
The DMA leads the industry in marketing data done right. Our comprehensive, one-day course breaks down the ins and outs of protecting your stakeholders’ information and meeting legal compliance standards. In a live, virtual-classroom setting, we’ll prove that data protection doesn’t have to be the monster it sometimes feels like. This Data Protection and Compliance course ensures you stay ahead of the game, safeguarding both your clients and your team.
Gain actionable, practical skills for your workplace
Improve your career prospects with in-depth knowledge
Implement compliant marketing practices with confidence
Develop understanding at every stage of the marketing lifecycle
Benefit from access to experts in the field
Introduction to DMA Data Protection for Marketers Masterclass
The DMA’s Data Protection for Marketers Masterclass gives you the knowledge and confidence to implement essential UK legal practices for data protection in marketing. From GDPR to new AI regulations, our expert tutors guide you through the key terms in data protection law and the rules you need to address throughout the marketing journey to stay compliant. By the end of this Data Protection in marketing training, you’ll be able to navigate the nuances of data protection within different marketing channels, sectors and audiences.
What will I learn?
The core areas we’ll cover on the day include:
The role of data in marketing: how compliant, data-driven marketing lands results.
Key concepts of data protection: understanding the DMA code, GDPR, DPA, and PECR.
Data subject rights and consent.
Rules on cookies, opt-in, and electronic communications.
Differing advertising standards across industries and products.
Understanding the latest rules on automated decision-making and profiling.
What responsible data-driven marketing looks like in practice, from data gathering to safe usage and removal.
Why Choose the DMA Data Protection for Marketers Masterclass?
Learn from the best: Your tutors are marketing and legal specialists with vast experience in their fields.
Industry-recognised: Earn seven CPD points and complete an IDM-accredited course.
Actionable outputs: Apply your learning to the workplace with immediate effect, based on the practical, real-world activities on the course.
Go further: Enhance your professional skillset with invaluable data protection knowledge.
Problem-solve using real-life case studies: Gain first-hand understanding of what responsible data protection looks like in authentic work situations.
Tutors
Fedelma Good
A leading authority on data protection, e-privacy, and ethical marketing practices. Fedelma is an experienced tutor and speaker, known for her deep industry knowledge.
Simon Blanchard
Partner and Deputy Chair of the Data Protection Network. Simon has led organisations as Director of Information Governance and Head of Data & Online Marketing. He continues to help businesses stay compliant.
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We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.