4th Mar 2026 (Other dates available) Online
AI for Marketing Course: Improve Your Marketing Strategies Using AI
AI has completely changed the way we do marketing. It’s a powerful tool that can help transform campaigns, increase efficiency and offer valuable data to shape your marketing strategies.
This one-day live virtual AI for marketing masterclass will show you how to use the latest AI-powered marketing tools. Work faster, increase your output and drive innovation in your business. This AI training course will help you discover how to use AI tools to boost your Social Media, Content, SEO and paid advertising campaigns.
How will this training help you succeed?
Make an immediate impact on your business
Boost your career with in-demand AI skills
Create standout content faster with AI tools
Improve your expertise by completing an IDM-accredited course
Create content that drives impact
Programme
The DMA’s AI for Marketing masterclass covers everything from the evolution of AI to how today’s AI tools can enhance your marketing. You will also learn about using AI to create results-driven campaigns and how to use AI responsibly. You will come away from the course with in-depth, practical knowledge, feeling empowered and excited to start using your new skills straight away.
What will I learn?
Here are the core areas you will cover on the day.
What is AI? Understanding AI and machine learning, including an overview of popular AI models like ChatGPT, Gemini, and Microsoft Copilot)
AI-Powered Insights. How AI can enhance your marketing strategy, from insights to A/B testing.
Latest Developments and Applications in AI for Marketing (including campaign optimisation and budget management) Needs text from DMA
Responsible AI. Ethical considerations and key regulations
Written Content. Using AI for research, ideation, and editing.
SEO & Prompting. How to leverage AI to support SEO.
Visual Content. Tools for image and video creation, including generating effective prompts.
Hands-on Text-to-Video and Image-to-Video technologies
Why Choose the DMA AI For Marketing Masterclass?
Expert-led training: The DMA masterclasses are taught by industry experts who are specialists in their field.
Industry-recognised: Earn 7 CPD points and complete a course that’s accredited by the IDM.
Immediate impact: Learn how to apply new tools and techniques right away, with real-world examples and hands-on interactive activities.
Career boost: Excel in your field by mastering the latest AI-driven marketing trends.
Learning based on real-life DMA Awards case studies: Acquire key insights from industry practitioners and learn from real-life campaigns.
DMA Learning products are accredited by the Institute of Data & Marketing (IDM), which ensures world-class standards and real-world relevance. All DMA Learning is underpinned by the rigorous DMA Code.
Tutors
Kerry Harrison
Expert AI trainer and award-winning copywriter (with two DMA Awards for Best Use of AI). Kerry’s passion is helping businesses embrace AI, nationally and internationally.
Nick Crawford
Email marketing & customer engagement specialist blending human creativity with AI innovation. Combining a Psychology degree, Post Grad Marketing diploma and 20+ years experience to help businesses transform their marketing.
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