
4th May 2026 Online
Professional Marketing Diploma
Looking to further your career in marketing and deliver highly successful marketing campaigns? The DMA Professional Marketing Diploma is an industry-recognised qualification.
It equips you with the skills and knowledge to create customer-first marketing campaigns backed by smart data.
This is your opportunity to train with a leading industry practitioner and learn cross-channel marketing techniques that will deliver better results. You will master marketing skills that will help you keep ahead in your career and remain competitive in the fast-paced world of marketing. Stay agile and create successful marketing campaigns by learning about everything from smart AI tools to content marketing techniques and digital strategy.
Drive immediate impact with practical techniques to apply right away
Get noticed with smarter campaign planning
Boost your credibility by getting an industry-recognised IDM accreditation
Advance your career by showing your commitment to continuous learning
This professional online self study Marketing Diploma is designed to work around you. You can complete our digital marketing diploma online in 12 months.
Introduction - What is a DMA Professional Marketing Diploma?
This Marketing Diploma is aimed at marketing professionals with around 18 months+ professional experience. It’s designed to help you polish your planning, strategy and data knowledge so that you can deliver smart, data-driven multi-channel marketing campaigns.
This IDM accredited Level 6 equivalent qualification will take you approximately a year to complete. This course is ideal if you want to further your career in marketing and build on your existing knowledge.
You will learn in your own time, with the added support of tutor-led webinars to keep you on track.
What will you learn?
You will master the tools and tactics that drive high-performing, customer-first marketing campaigns. This course will cover crucial marketing topics such as maximising data insights, developing a powerful content strategy, using AI for impact, and omnichannel planning. You’ll discover how data underpins the effectiveness of your campaigns and how to select the right channels for the right audiences and campaigns.
Marketing Diploma course content
Create integrated omnichannel campaign plans
Build budgets and measure ROI
Write briefs that inspire action
Understand the marketing channel mix (online + offline)
Master CRM with journey planning, personas and segmentation
Use data to create better customer experiences
Turn analytics into actionable insights
Align GDPR and compliance with marketing practice
Develop a content strategy that resonates
Get strategic with social media, mobile, SEO and email
Learn how to balance ‘always on’ with big campaign moments
Explore traditional channels like print mail and door drops
Understand the role of artificial intelligence in modern marketing
Integrate AI into strategy and content planning
Optimise campaigns using intelligent tools and automation
Who is this course for?
This marketing diploma is ideal for:
Marketing managers looking to sharpen their strategic skills
Professionals who want to master both digital and offline marketing
Ambitious individuals ready to lead campaigns from insight to execution
Whether you're levelling up in your career or looking to become an influential leader, this diploma gives you the confidence and credentials to make an impact.
How will you be assessed
To pass the Professional Marketing Diploma, you'll need to complete:
2 Assignments
1 Exam: Held virtually in April or October
Why Choose the DMA Professional Marketing Diploma?
Learn from the best:. David Hearn has worked for over 30 years at top-tier brands and agencies so you will get real hands-on learning.
Trusted credentials: Earn 37+ CPD points with IDM accreditation. Show employers and clients you’ve been trained to a recognised professional standard by the trusted name in marketing education. Our marketing diploma courses are regarded as industry-leading professional qualifications.
Boost your credibility: Showcase that your knowledge is current, practical, and grounded in what works in real-world marketing.
Get ahead in your career: Whether you're job hunting, going for a promotion, or pitching freelance work, having a DMA Professional Diploma on your CV signals that you’ve invested in quality training, and that you're serious about your profession.
Tutors
David Hearn
With 30+ years in marketing, working with powerhouses like The Economist, British Airways, Coca-Cola and Zoom, David brings unparalleled industry knowledge and cutting-edge insights from the worlds of direct, digital, and creative technology.
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