Professional Marketing Diploma

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4th May 2026 Online

Professional Marketing Diploma

Looking to further your career in marketing and deliver highly successful marketing campaigns? The DMA Professional Marketing Diploma is an industry-recognised qualification.

It equips you with the skills and knowledge to create customer-first marketing campaigns backed by smart data. 

This is your opportunity to train with a leading industry practitioner and learn cross-channel marketing techniques that will deliver better results. You will master marketing skills that will help you keep ahead in your career and remain competitive in the fast-paced world of marketing. Stay agile and create successful marketing campaigns by learning about everything from smart AI tools to content marketing techniques and digital strategy. 

  • Drive immediate impact with practical techniques to apply right away

  • Get noticed with smarter campaign planning

  • Boost your credibility by getting an industry-recognised IDM accreditation

  • Advance your career by showing your commitment to continuous learning

This professional online self study Marketing Diploma is designed to work around you. You can complete our digital marketing diploma online in 12 months.

Introduction - What is a DMA Professional Marketing Diploma?

This Marketing Diploma is aimed at marketing professionals with around 18 months+ professional experience. It’s designed to help you polish your planning, strategy and data knowledge so that you can deliver smart, data-driven multi-channel marketing campaigns.

This IDM accredited Level 6 equivalent qualification will take you approximately a year to complete. This course is ideal if you want to further your career in marketing and build on your existing knowledge. 

You will learn in your own time, with the added support of tutor-led webinars to keep you on track.

What will you learn?

You will master the tools and tactics that drive high-performing, customer-first marketing campaigns. This course will cover crucial marketing topics such as maximising data insights, developing a powerful content strategy, using AI for impact, and omnichannel planning. You’ll discover how data underpins the effectiveness of your campaigns and how to select the right channels for the right audiences and campaigns.

Marketing Diploma course content

  • Create integrated omnichannel campaign plans

  • Build budgets and measure ROI

  • Write briefs that inspire action

  • Understand the marketing channel mix (online + offline)

  • Master CRM with journey planning, personas and segmentation

  • Use data to create better customer experiences

  • Turn analytics into actionable insights

  • Align GDPR and compliance with marketing practice

  • Develop a content strategy that resonates 

  • Get strategic with social media, mobile, SEO and email

  • Learn how to balance ‘always on’ with big campaign moments

  • Explore traditional channels like print mail and door drops

  • Understand the role of artificial intelligence in modern marketing

  • Integrate AI into strategy and content planning

  • Optimise campaigns using intelligent tools and automation

Who is this course for?

This marketing diploma is ideal for:

  • Marketing managers looking to sharpen their strategic skills

  • Professionals who want to master both digital and offline marketing

  • Ambitious individuals ready to lead campaigns from insight to execution

Whether you're levelling up in your career or looking to become an influential leader, this diploma gives you the confidence and credentials to make an impact.

How will you be assessed

To pass the Professional Marketing Diploma, you'll need to complete:

  • 2 Assignments

  • 1 Exam: Held virtually in April or October

Why Choose the DMA Professional Marketing Diploma?

  • Learn from the best:. David Hearn has worked for over 30 years at top-tier brands and agencies so you will get real hands-on learning.

  • Trusted credentials: Earn 37+ CPD points with IDM accreditation. Show employers and clients you’ve been trained to a recognised professional standard by the trusted name in marketing education. Our marketing diploma courses are regarded as industry-leading professional qualifications.

  • Boost your credibility: Showcase that your knowledge is current, practical, and grounded in what works in real-world marketing.

  • Get ahead in your career: Whether you're job hunting, going for a promotion, or pitching freelance work, having a DMA Professional Diploma on your CV signals that you’ve invested in quality training, and that you're serious about your profession.

Tutors

David Hearn

With 30+ years in marketing, working with powerhouses like The Economist, British Airways, Coca-Cola and Zoom, David brings unparalleled industry knowledge and cutting-edge insights from the worlds of direct, digital, and creative technology.

HERE TO HELP

Enquire about this qualification

Interested in learning more? Have a chat with our experts and gain more insight into what this qualification could offer you.

Looking for corporate training?

Looking for corporate training?

As well as our core masterclasses and qualifications, we offer bespoke training for businesses that want to upskill their teams. Just tell us what you need and we’ll do the rest.

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