20th Jan 2026 (Other dates available) Online
Content Marketing Strategy Course: From Insight to Impact
A winning content marketing strategy is the key to strong business growth.
Gain confidence and practical skills in goal-setting, content auditing, performance tracking, and strategic content planning.
This one-day online content marketing training course gives you the tools to build clear, measurable content strategies that support and strengthen your wider marketing objectives. You’ll also get a better understanding of how to do data right and use it to deliver customer-focused content marketing campaigns
What you’ll get out of this Content Marketing Strategy course:
A step-by-step framework for creating your content marketing strategy.
The ability to set clear, measurable goals and monitor key metrics.
Practical skills to conduct comprehensive content audits.
The confidence to influence and implement content strategy across teams.
Introduction to the Content Marketing Strategy Masterclass
Want to stop churning ad-hoc content and get real results? This content marketing strategy course is for you,
Whether you’re a marketer, content manager, strategist, or communications lead, you’ll learn how to connect content to your organisation’s vision and business strategy.
Programme
This one-day live virtual masterclass will help you develop a content marketing strategy that delivers measurable results. You’ll learn how to set clear objectives, map content to customer needs, and choose the right channels and tactics to support your broader marketing goals. With a strong focus on planning, performance tracking, and stakeholder alignment, this course gives you the tools to create content that truly works for your business and your audience.
The session combines strategic thinking with practical techniques. From brand storytelling to content mapping, you’ll leave with a clear process to build, implement and scale a content strategy that supports long-term business growth.
What will I learn?
Explore the Hero, Hub, and Hygiene content model.
Develop a unique value proposition and audience personas.
Build content maps aligned with audience needs and engagement cycles.
Craft a brand story and messaging that resonate.
Design detailed channel plans.
Identify key internal stakeholders and their roles in content strategy.
Learn how to influence teams unfamiliar with content strategy.
Discover which content metrics matter most in your business.
Conduct a robust content audit.
Understand how content strategy supports wider marketing goals.
Explore emerging trends and responsive marketing tactics.
Learn how to set up an in-house ‘news desk’ for agile content delivery.
Why choose the Content Marketing Strategy Masterclass?
Expert-Led Training: Learn from a digital marketing expert with 15+ years’ experience leading content strategies for top brands including BSkyB, Ladbrokes, and Avis.
Career-Boosting Credentials: Earn 7 CPD points and enhance your professional toolkit with skills you can apply right away.
Real-World Tools: Walk away with practical frameworks and strategies designed for today’s marketing challenges.
Stronger Content & Results: Drive measurable growth through strategic content marketing that supports your organisation’s vision.
Tutors
Andy Letting
M IDM, PG Dip DigM, Director, Disrupt the Market
Andy brings over 15 years’ digital marketing expertise, specialising in innovative content strategies that deliver growth.
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