4th Feb 2026 (Other dates available) Online
Search Engine Optimisation Course: Accelerate your website’s ranking in search engine results
Your website is your digital shopfront, but if no one knows it’s there, how will clients find you?
This live online course will help you to develop a strategy that optimises your website for search engines, ensuring it’s discovered by the right audiences to generate leads and foster conversions. In our day-long SEO training masterclass, guided by an SEO expert, you’ll learn how to create search-friendly content and drive traffic from reputable third-party sites to bump your website up the search engine rankings.
How will this training help you succeed?
Master practical SEO skills to boost your website’s ranking
Gain up-to-date knowledge to enhance your career prospects
Develop an SEO strategy that can be implemented immediately
Deepen your understanding of current SEO theory
Learn from a top expert in the industry
Introduction to Search Engine Optimisation Masterclass
Guided by an experienced SEO tutor, this online SEO training takes you through a step-by-step understanding of SEO in practice, developing the skillset needed to improve your site’s ranking on search results pages.
Programme
Search engine optimisation is essential for businesses to remain empowered in the Digital Age. This SEO course not only develops your understanding of SEO core principles, but ensures you leave the course with actionable insights in keyword analysis, link-building strategies, and creating optimised website content. The skills you learn will ensure you thrive in the digital marketplace.
What will I learn?
As part of the course, we will cover:
The basics of search marketing, including how search engine optimisation works
What the future of SEO looks like in an evolving search engine landscape
The role of keyphrase analysis in SEO
How to develop keyphrase strategies and add sophistication to your SEO practice
Why website reputation and redirection impact search results
How HTML tags on your website influence SEO
The changing nature of web design in the face of SEO
Setting up and getting to grips with Google Search Console for your website
What is link building and why does it matter?
The importance of competitor-informed link building
How to build links through content and guest posting
Selecting metrics to set search marketing objectives
Creating meaningful, actionable SEO reports
Why Choose the DMA Search Engine Optimisation Masterclass?
The backbone of UK marketing: The DMA sets the standard for results-driven marketing, working with expert tutors to empower professionals.
Industry-recognised: Earn seven CPD points through an IDM-accredited course.
More than just words: Put everything you learn on your masterclass into practice with real-world advice and achievable strategies.
Professional development: Add another string to your marketing bow with universally applicable SEO knowledge.
Tutors
Mike Ncube
With over 13 years of experience in search engine optimisation, Mike is a digital marketing expert. As a Google Partner who’s worked with a huge range of businesses, he knows how to get the most from your SEO strategy.
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