6th Feb 2026 (Other dates available) Online
Conversion Rate Optimisation (CRO) Course: Master Proven Strategies to Boost Your Results
Conversion Rate Optimisation (CRO) turns clicks into customers. By fully understanding CRO, you can take steps to unlock more sales from the traffic you already have, without spending a penny more on advertising.
Attending this one-day live virtual CRO Masterclass will allow you to gain the knowledge and confidence to implement new strategies that will drive real, measurable results. Through practical, hands-on sessions, this CRO training course will give you the tools you need to improve your website’s performance whilst growing your own personal skillset. You’ll leave this online CRO course feeling empowered, ready to take immediate action.
How this CRO training helps you succeed
Utilise actionable insights to boost your website’s performance
Improve your career prospects with practical, in-demand CRO skills
Gain real-world insight from expert tutors
Learn data-led decision-making
Walk away with the tools you need to create CRO strategies for your website
Introduction to DMA Conversion Rate Optimisation Masterclasses
Led by an industry-leading marketing expert, this live virtual CRO Masterclass immerses you in hands-on sessions that help you get better results from your website. Develop the skills and know-how required to understand what truly drives online performance.
Programme
The DMA’s Conversion Rate Optimisation Masterclass offers insight into every stage of the CRO process. From using data and research to plan strategies, right through to implementing your newfound, systematic approach, you’ll leave with the skills required to truly make the most of your website’s potential. Throughout the course you’ll explore the theory and tools that high-performing websites use to remain ahead of the curve.
What Will I Learn?
Here are the main areas you’ll cover on this course
Why CRO Matters: Understand the business impact and challenges of CRO.
Structured Approach to CRO: Learn how to build a repeatable optimisation process.
Qualitative and Quantitative Research: Learn how to gather insights through data and user research.
Customer Journey Analysis: Identify key opportunities for improving your website’s performance.
Hypotheses: Set clear, testable goals based on research and insight.
Test Ideas and Prioritisation: Build a CRO roadmap and learn how to prioritise high-impact changes.
Testing Methodologies: Master A/B and multivariate testing, and foster a test-and-learn culture.
Analysis: Understand statistical significance and make data-led decisions.
Personalisation: Segment your audience and tailor content to specific groups for greater relevance.
Persuasion Tactics: Use proven psychological principles to drive results.
Group Workshop: Apply what you’ve learned to your own website in a practical session.
Seven Habits of Highly Effective CRO Marketers: Discover the behaviours that set top performers apart.
Why Choose the DMA CRO Masterclass?
Expert-Led Training: Learn from a leading marketer with decades of CRO experience.
Industry-Recognised: Earn seven CPD points and complete a course that’s accredited by the IDM.
Immediate Impact: Leave equipped with tools and techniques you can apply straight away.
Career Boost: Develop practical CRO skills that employers are actively seeking.
Real-Life Learning: Benefit from case studies and insights from live websites and campaigns.
Tutors
Mark Patron
Mark Patron is one of the UK’s leading voices in data-driven marketing. With over three decades of experience in customer insight, he has helped shape strategies for major brands and agencies.
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