9th Jun 2026 Online
IDM Certificate in Digital and Data Driven Marketing
Do you want to make smarter decisions using data? The DMA Award in Data and Analytics is your opportunity to gain an industry-recognised qualification.
You’ll discover how to ‘do data right’ and grasp the foundations of data analytics, enabling you to gain valuable insights and supercharge your marketing campaigns.
This online data and analytics qualification will enable you to analyse real-life case studies, engage with videos and interactive exercises and download useful templates. These will help you apply your newfound knowledge with confidence and level up fast.
Drive instant impact using practical techniques
Use insights to drive meaningful growth and build trust
Stand out professionally with IDM’s respected accreditation
Excel by showing your commitment to continuous learning
Introduction - What is the IDM Certificate in Digital and Data Driven Marketing?
This data and analytics course is aimed at professionals and individuals looking to build core skills to use data effectively and create impactful marketing campaigns. You will study a range of comprehensive modules developed by real-world industry specialists.
The IDM accredited Level 4 Award helps you understand data and analytics at a foundation level and further your career. It can be completed online, at your own pace.
Please note that non-DMA members will have one year to complete this course.
What will you learn?
During this course, you’ll be taught how to utilise data to gain valuable insights. You’ll learn everything from using data to enhance marketing campaigns and crafting data driven strategies to building an effective data infrastructure within your organisation. You’ll also cover how to create a secure and compliant data management culture for teams.
IDM Certificate in Digital and Data Driven Marketing Course Content
Who is this course for?
The Award in Data and Analytics is ideal for :
Professionals who are looking to learn the fundamentals of data analytics to step up their marketing activities.
Entrepreneurs or business owners wanting to strengthen their analytical skills.
Motivated individuals seeking a foundation course to equip them with the tools to further their career.
Whether you are new to marketing or looking to increase your knowledge, this qualification will teach you how to harness data and transform it into powerful, actionable insights.
How will you be assessed?
To pass the Award in Data and Analytics, you'll need to complete a 1-hour online exam.
Why choose the DMA Award in IDM Certificate in Digital and Data Driven Marketing?
Learn from the best: The DMA is a leading marketing institution with a mission to ‘do data right’ and help you become more customer focused.
Flexible Learning: The freedom to study at a pace that suits you and your schedule.
Trusted Credentials: Obtain a Level 4 certificate with IDM accreditation and earn 23 CPD points.
Get ahead in your career: This prestigious course from the DMA adds real value to your CV, showing your dedication to continuous learning.
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