17th Mar 2026 (Other dates available) Online
Copywriting Course: Transform Your Words and Drive Results Across Every Channel
Step into your full potential as a copywriter with our online copywriting course.
Whether you’re writing emails, website content, blog posts, or brochures, this copywriting masterclass will give you the confidence and practical skills to write copy that connects and converts.
You’ll learn proven techniques to captivate readers, inspire action, and build trust across every platform you write for. With expert guidance, practical exercises, and real-time feedback, you’ll leave equipped with the skills to write impactful copy and supercharge your copywriting career.
How will this training help you succeed
Get a clear, effective process for planning and writing copy.
Learn fresh techniques to boost creativity and beat writer’s block.
Delve into what makes copy persuasive and engaging.
Create strategies that can be applied to any format; digital or print.
Introduction to the DMA Copywriting Masterclass
Led by expert tutor Tim Tucker, this hands-on copywriting course is packed with actionable tips and insider knowledge. Whether you're a seasoned marketer, comms professional, or freelance copywriter, you’ll learn how to write copy that gets noticed — and gets tangible results.
From sharpening your unique selling proposition to structuring your content around how readers actually behave online, this online writing course gives you a practical edge that’s grounded in real-world examples.
Want to write with more clarity, persuasion, and purpose? This is where it starts.
Programme
The DMA’s live, interactive one-day masterclass takes place in a virtual classroom, so you can join from anywhere.You’ll work through exercises, explore case studies, and take part in group discussions designed to stretch and sharpen your writing abilities.You’ll cover everything from how to write a killer brief to the psychology of persuasive messaging. Plus, you’ll walk away with ready-to-use frameworks and techniques for writing across all key channels.
What will I learn?
Create Clear Objectives: Learn how to align your copy with wider business goals.
Understand Consumer Behaviour: Identify and understand your audience’s needs and decision-drivers.
Consistent Brand Voice: Learn how to keep brand voice aligned across all content.
Analyse and Learn: Understand visual patterns readers follow when engaging with content and how to maximise their effectiveness.
Visual Hierarchy: Learn how design elements (font size, colour, spacing, and layout) are used to guide the reader through written content.
Optimised Structure: Understand how to draw the reader’s eye to key benefits.
Compelling USP: Write clearly about what sets the product, service, or brand apart from the competition.
Write Persuasively: Emphasise benefits that resonate with readers.
Articulate with Clarity: Write with emotion, logic and credibility.
Multi-Channel: Adapt your copy for websites, email, ads, blogs and social media.
Tailored Messaging: Understand what works for print, brochures and offline media.
Build Trust: Through consistent tone and language.
Measure and Analyse: Learn how to test and optimise your copy.
Analyse and Critique: Identify the elements of standout copy from successful brands.
Interactive Course: Take part in live group discussions and Q&As.
Personal Feedback: Receive individual feedback to help you strengthen your writing.
Why choose the DMA Copywriting Masterclass?
Expert-led training: Learn from seasoned industry expert writer and strategist, Tim Tucker.
Practical and actionable: Learn copywriting techniques you can use straight away, plus how to use the right tools to help you.
Recognised credentials: Earn 7 CPD points and a certificate of completion from the Institute of Data & Marketing (IDM).
Career-enhancing: Boost your effectiveness in your role and gain practical skills to enhance your future career prospects.
Tutors
Tim Tucker
Tim Tucker is a digital content strategist and copywriting specialist with a career spanning journalism, publishing, and brand consultancy.
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