12th Feb 2026 (Other dates available) Online
Copywriting for Not-for-Profit Course: Craft compelling copy that drives support and inspires action
Strong copy is at the heart of every successful fundraising campaign.
This hands-on masterclass will show you how to create persuasive, audience-focused copy that captures attention, communicates your mission, and motivates people to support your cause.
This one-day live virtual masterclass helps you learn how to craft the perfect “ask” and adapt your messaging across key channels, including email, web, mobile, and social.
How this training helps you succeed
Improve your effectiveness in your role
Enhance your career prospects with practical, in-demand skills
Apply actionable insights that make an immediate impact
Introduction to DMA Copywriting for Not-for-Profit Masterclasses
Led by a leading digital content expert, this high-impact Masterclass helps you understand practical techniques tailored to the not-for-profit sector. Learn how to create content that resonates, engages, and delivers results, and walk away feeling empowered, with a number of tools and strategies that you can put to work immediately.
Programme
Designed specifically for fundraising, campaigning, and supporter engagement teams, this course will sharpen your writing and deepen your understanding of what drives response in not-for-profit organisations. From storytelling to structure, you’ll learn how to craft copy that not only informs but forges emotional connections. This program also helps you target specific audience personas with your writing, and evaluate and hone your content to achieve better results.
What Will I Learn?
Here are the key topics covered on the day:
Audience Focus: Learn how to identify and write for different audience personas, creating copy that speaks directly to your supporters’ values for a deeper connection.
Emotional Connections: Explore psychological copywriting techniques to engage different supporter types and drive action.
Finding the Human Story: Harness the power of storytelling to build trust, connection, and momentum so you can engage your audience and persuade direct action.
Benefits vs. Features: Understand the difference between benefits and features and learn why this matters.
Writing for Impact: Avoid common pitfalls and learn how tone, sentence structure, and clarity can boost performance.
Structuring Content: Master the art of content hierarchy and flow to maximise the clarity of your copy and its impact on readers.
Platform-Specific Insights: Understand the best practices for writing across a number of platforms, such as email, websites, social media, and mobile campaigns.
Content Analysis: Learn how to review real examples of not-for-profit copy and discover what works and what doesn’t, so you can spot possible improvements in your own work.
Practical Workshops: Take part in live exercises to analyse and improve fundraising copy in real time using real-world examples.
Why Choose the DMA Copywriting for Not-for-Profit Masterclass?
Expert-Led Training: Delivered by one of the UK’s most experienced digital copywriting trainers.
Recognised by the Industry: Earn seven CPD points and take a course accredited by the Institute of Data & Marketing (IDM).
Practical, Hands-On Approach: Utilise real-world examples and take part in interactive exercises whilst receiving group feedback.
Designed For Impact: This course focuses on content that inspires a response, giving you skills that you can implement right out the door.
Informed By Best Practice: Learn using proven techniques, tested examples, and copywriting methods used by successful charities and NFPs.
Tutors
Becky Bocchetti
Consultant, Trainer, and Owner of ContentETC
Becky is the founder of content training consultancy ContentETC and a leading digital trainer and strategist. With a career spanning media, FMCG, and marketing agencies.
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