5th Feb 2026 (Other dates available) Online
Briefing & Evaluating Creative Course: From Blank Page to Brilliant Results
Great creative output starts with a brilliant brief and ends with reflection and evaluation.
This one-day marketing masterclass will help you create clear, inspiring creative briefs that generate bold ideas and measurable results. You’ll master the power of smart data and how it can help you in the briefing and evaluating stages of campaign creation.
You’ll also build the skills to evaluate creative work with confidence, and give targeted feedback that improves the outcome.
What will I learn from this Briefing & Evaluating Creative Masterclass?
An effective brief-writing framework.
A confident approach to reviewing and improving creative output.
Communication skills that support better collaboration.
Everything about the creative briefing cycle from start to finish.
Introduction to the DMA Creative Briefing Masterclass
If you’ve ever struggled to explain what you want — or struggled with giving constructive feedback — this course is for you.
You will learn everything about the creative briefing cycle, from crafting compelling propositions to handling tricky discussions.
Brand managers, content strategists, marketers, and communications leads will all benefit from this briefing and evaluating creative marketing course.
Programme
This one-day masterclass will sharpen your briefing and creative evaluation skills, so you can get better results from your creative collaborations. You’ll learn how to write clear and engaging briefs that are aligned to strategic goals, confidently assess creative output, and provide feedback that moves your project forward.
You’ll explore what makes a great brief, how to communicate your value proposition clearly, and how to manage the feedback process without endless revisions. Whether you're briefing internal teams or external agencies, this online creative marketing course will equip you to lead more effective creative collaborations from start to finish.
What will I learn?
Understand what makes a brief effective, and why it’s crucial to output.
How to find practical solutions for common briefing challenges.
Understand the importance of the briefing process; from planning to execution.
Know your audience and define a compelling value proposition.
Explore what a successful briefing template looks like.
Understand the importance of the briefing process; from planning to execution.
Know your audience and define a compelling value proposition.
Explore what a successful briefing template looks like.
Improve communication and avoid over-complication.
Learn how to keep your messaging simple but powerful.
Overcome common feedback challenges and frustrations.
Use a feedback template to structure your reviews.
Understand the difference between open and closed comments.
Inspire your teams with great input.
Identify the “big idea” and how to recognise when it’s working.
Tighten up the feedback / revision loop.
Why choose the DMA Creative Briefing Masterclass?
Expert-Led Training: Learn from a seasoned content consultant who has helped top brands and agencies achieve creative success.
Career-boosting credentials: Earn 7 CPD points and add a practical, sought-after skillset to your marketing toolkit.
Real-world knowledge: From briefing templates to feedback frameworks, you’ll get tools you can use immediately.
Better briefs, better outcomes: Get more out of every creative project by mastering the briefing cycle.
Tutors
Becky Bocchetti
Consultant, Trainer, and Owner of ContentETC
Becky is the founder of content training consultancy ContentETC and a leading digital trainer and strategist. With a career spanning media, FMCG, and marketing agencies.
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