Subject

B2B Marketing

Department

Winning in B2B means mastering trust and precision.

Explore all of DMA’s resources combining masterclasses, research, and award case studies to help you thrive in complex markets. Learn how to build account-based strategies, nurture leads, and run targeted campaigns that accelerate sales. These resources give you the tools and confidence to win key accounts and deliver measurable growth.

Courses & qualifications

Qualification

Anytime Online

Marketing Qualification

This course will provide you with the knowledge and practical skills you need to plan, execute, and …

Qualification

Anytime Online

GDPR Qualification

GDPR and the Data Protection Act have completely transformed the way we handle personal data.

Qualification

Anytime Online

Email Marketing Strategy Qualification

Help turn everyday emails into smart, data-driven copy that connects with your audience and supports…

Qualification

Anytime Online

Data Driven Marketing Planning Qualification

Are you looking to harness the power of data in your marketing planning?

Qualification

Anytime Online

Data and Analytics Qualification

Do you want to make smarter decisions using data? The DMA Data and Analytics Qualification is your o…

Qualification

Anytime Online

Customer Data Strategy Qualification

Do you want to create smarter strategies fuelled by customer data? The DMA Customer Data Strategy Qu…

Qualification

Anytime Online

Behavioural Economics Qualification

The Behavioural Economics Qualification is your fast-track to mastering the science of human behavio…

Masterclass

14th Jan 2026 (Other dates available) Online

Customer Retention Course: Turn Insights Into Loyalty and Long-Term Growth

Unlock the secrets to lasting customer relationships and long-term brand loyalty.

Post Grad

2nd Feb 2026 (Other dates available) Online

Postgraduate Marketing Diploma

Learn how to develop data-backed marketing strategies and get the most out of your team.

Masterclass

5th Mar 2026 (Other dates available) Online

Integrated Marketing Strategy Course: Drive conversions across all your marketing channels

Integrated marketing is essential for building customer-focused campaigns that convert across your c…

Masterclass

19th Mar 2026 (Other dates available) Online

B2B Marketing Course: Build Strategic Skills That Drive Results

Supercharge your B2B marketing results with our masterclass. Learn how to target B2B audiences effec…

Masterclass

14th Apr 2026 (Other dates available) 09:30am Online

Customer Retention Course: Turn Insights Into Loyalty and Long-Term Growth

Unlock the secrets to lasting customer relationships and long-term brand loyalty.

Join today

700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.