About

Creative Committee

The Home for Creatives, in data and marketing.

Under new leadership the committee formed of Executive Creative Directors and industry-leaders, explores key areas within creativity and marketing, publishing thought leadership on the issues around talent, creative freedom, creativity as the UK’s soft power, and more.

The committee also owns and shapes the Value of Creativity research, drawn from the DMA Awards Databank, highlighting the transformative power of creativity, humour, and emotion.

Chair

Angus George

Executive Creative Director, Ogilvy

ECD at Ogilvy, Angus has led award-winning work for global brands including Unilever, Samsung, F1 & Google. Cofounder of The Pipe, Ogilvy’s creative internship, & the first creative accepted into The Marketing Academy scholarship.

Chair

Johnny Watters

Executive Creative Director, Ogilvy

The words to Angus' colours.

Committee members

Tom Skinner

Global Executive Creative Director, TikTok

Tom has been an ECD at TikTok for the past 5 years. Creating and consulting on best in class creativity on the platform. With 25 years experience at the cutting edge of future focused advertising using UGC & innovation.

Nigel Clifton

Head of Creative , N2O

Nigel, Head of Creative at N2O and Creative Committee member for 5 years, is obsessed with the power of experiential ideas that create impactful, emotional interactions for brands in the real world.

Lionel Cull

Associate Design Director, RAPP

"Associate Design Director at RAPP London, leading major accounts, exploring AI in design, and championing young talent through RISE. Awarded for driving inclusive change and shaping the future of creativity through innovation. "

Kate Davies

Marketing Director, Wildfarmed

With over 20 years of experience across the Charity, Entertainment, Media, start up, FMCG & sustainability sectors, she is currently Marketing Director at Wildfarmed, disrupting the food system with field to fork regen farming.

Julie Atherton

Founder, Small Wonder

Julie Atherton is an experienced consultant and strategist. She has authored the books Social Media Strategy and B2B Social Selling Strategy, which are widely used by professionals and universities.

Cordell Burke

Global Executive Creative Director (EMEA), UP THERE, EVERYWHERE

Cordell is an experienced Executive Creative Director who has driven success at local and global agencies with award-winning creative work and industry leadership and has a passion for mentoring talent and championing diversity.

Current work

Report

24th Oct 2024

Value of Creativity Report

Looking to transform your marketing effectiveness? Download our comprehensive report for detailed in…

5th Aug 2024

Where are the long-term creative strategies?

The obsession with short-term creative campaigns, short-term measurement and how they’re holding our…

Report

30th Apr 2024

Pinning down emotion's effect on ad performance

The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning d…

Report

1st May 2022

Pinterest Predicts 2024 and Beyond Report

The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning d…

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