About

B2B Council

The B2B Council supports and guides B2B marketers.

They lead the UK’s marketing industry in B2B thought leadership, learning and talent initiatives, innovative B2B practices, and showcase the differences between B2B and B2C. Sharing their wealth of expertise through the training and learning facilities of the DMA, DMA insights, and the DMA Awards, the B2B Council provides clarity and actionable insights around the nuances of B2B practices.

The council takes DMA materials and refocuses them on the B2B industry so that the lessons espoused aren’t constrained to B2C.

Chair

Scott Stockwell

Founder, Workmatik

I founded Workmatik after 25+ years in B2B marketing and consultancy at IBM and PwC. I’m a pragmatic communicator, constant learner and I’m fascinated by the ways people work together and get work done.

Council members

Claire Wood

Marketing Services Director, Deloitte

Claire leads a team of onshore & offshore professionals providing everything from campaign management;digital;event management;CRM tech and account management to primary and secondary research and all points in between!

Katie Mousley

Senior Marketing Manager, MBA Group

Dynamic and results-driven, Katie leads marketing at MBA Group with broad experience across SaaS, eCommerce, tech, lifestyle & influencer sectors. She’s worked with globally renowned brands, consistently championing innovation.

Daryl D'Cruz

Founder & Director, Hexdon

I run Hexdon, a CRM and Go To Market service provider for B2B data and marketing brands. I sit on the DMA's B2B Council, support the Measurement Taskforce when I can and have been an awards judge for the past 5 years.

Heleana Blackwell

Senior Strategist, OLIVER

Strategist who loves solving wicked problems across commercial, brand, comms & more. DMA Gold and Silver award winner. Finalist for B2B Marketing Awards. Writer for WARC. Tutor for APG. Stand-up comedian. Author of StandUpBrands.

Chris Wilson

Managing Director, Earnest

B2B marketing specialist with 15+ years’ experience helping brands from startups to global leaders like Google, Fujitsu and IBM communicate with clarity and impact. Passionate about applying behavioural economics to transform B2B.

Ed Howarth

Deputy CEO, OLIVER

Ed has led major EMEA and Global accounts at WPP and OLIVER, earning 20+ years of expertise. Named a 'one to watch' by Campaign, he's a change-management, Gen AI and solution design expert, creating impactful marketing ecosystems.

Bindi Sharma

Business Partner, RAPP

With a background in B2B marketing, the focus has been to drive business growth and foster meaningful partnerships within B2B.

Rob Flannery

Sales & Marketing Manager, Nutshell Creative

Rob is Sales & Marketing Manager at Nutshell Creative. With 10+ years in marketing, he blends creativity with strategy to lead client collaboration, brand comms, and multichannel content at award-winning agency, Nutshell Creative.

Richard Robinson

General Manager - Insight, Confused.com

Richard is a highly experienced revenue and marketing leader in data, digital and SaaS solutions with a proven track record of driving strategy, product innovation and commercial growth.

Kelly Preston

Managing Director, 118/Market Location

Kelly Preston is an accomplished business leader with over two decades of experience in the data services, marketing, and business intelligence sectors. She currently serves as the Managing Director of 118/Market Location.

Teresa Sullivan

Founder & Executive Creative Director, The Creative Consultancy

I run The Creative Consultancy which has specialisms in ABM and phygital (part physical, part digital) campaigns. I love to work with scale-ups, challengers and disruptors. I’ve won 2 Grand Prix awards for B2B, including the DMAs.

Current work

12th Jun 2025

Value of Creativity: Top Ten Creative Tips for B2B

In response to the Value of Creativity 2024 report, the B2B Council have come up with Ten Top Tips t…

Report

24th Oct 2024

Value of Creativity Report

Looking to transform your marketing effectiveness? Download our comprehensive report for detailed in…

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