About

Marketing Ethics Committee

The Merketing Ethics Committee aims to empower CMOs to harness data responsibly, guided by ethical principles, to drive business success.

They are building a body of evidence around the harms that can come from data informed marketing decisions.

They are also building an educational interactive game around understanding and embodying the harms, driving real understanding of the impact of unintentional harms and change within organisations.

Leila Seith-Hassan

Chief Data Officer, Digitas UK

Leila is Chief Data Officer at Digitas, leading global data and AI strategy to deliver innovative, ethical solutions. With experience at Amex, Nestlé, GSK, and IBM, she champions diversity in STEM and chairs the DMA’s Marketing Ethics Committee.

Deputy Chair

Sanjeevan Bala

Global data & AI leader Sanjeevan Bala drives growth through innovation. A FTSE board member & advisor to ICONIQ, Gartner & DMA, he shapes the future of digital, data & AI, and teaches AI value creation at INSEAD.

Committee members

Sue MacLure

Director of Data & AI Ethics, CACI

Sue has led data roles across client and supplier organisations for over 30 years. More recently she has attained certification in AI Ethics at LSE and Edinburgh University

Lee Fitzhugh

VP, Data Management EMEA, Merkle

Lee, Data & Technology MD at dentsu since 2011, has 29 years of experience in multi-channel enterprise CXM solutions. He leads D&T solutions, focusing on identity resolution, cloud data platforms, and marketing activation.

Leah Mates

Chief Income Generation Officer, Age UK

Leah Mates, Chief Income Officer at Age UK, leads fundraising, retail & trading. She’s a Trustee at the MS Society and is known for award-winning, data-driven leadership that drives brand, commercial growth & customer engagement.

Karl Weaver

Managing Partner, Yonder Consulting

Over more than 30 years Karl has led several data businesses in marketing. He is Managing Partner of Yonder Consulting leading commercial growth and data science, and advises boards on their growth, acquisition and integration.

Claire Tusler

Head of Data Analytics and Consultancy, VML

Adam Williams

CEO & DPO, DBS Datamarketing

Adam, CEO & DPO of DBS Data, has 30+ years in marketing. A DPO since 2017, he leads a team delivering compliant, data-driven solutions and champions best practice through DMA Councils and the Compliance Thinktank.

Join today

700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.