About

Scotland Council

Our mission is to prove that responsible and innovative use of data and AI in marketing drives business growth in Scotland.

Bringing all key focus areas of the DMA to Scotland, with AI as a key theme because we believe that AI will disrupt all areas of marketing, how we use data and how we work.

We aim to equip our members with the right skills, knowledge and share learnings to ensure the responsible use of AI to drive growth for our industry and the right outcomes for customers.

Chair

Anneli Ritari-Stewart

Head of Digital Marketing, Royal London

Council members

Nuala Kennedy

Head of Partnerships, People's Postcode Lottery

Mandy Bath

Head of Technical AI, Merkle

Lorna Hyslop

Global Brand Strategy, PwC

Lee Wilson

Head of Data Strategy, Royal London

James Desmond

Head of Marketing Effectiveness and Transformation, The Phoenix Group

Jennifer Langlands

Head of Marketing Risk & Operations, Standard Life

Isla Munro

Direct Marketing Specialist, People's Postcode Lottery

Howard Barber

Director Data Analytics and Insight , Golden Charter

Ed Vickers

Co-Founder, Loop Agencies

Derek Gibb

Commercial Director

David Walker

Head of Lifetime Customer Value, OVO Energy

Danielle Kelly

Director of Strategy & Sales Scotland, STV

Charlie Bell

Head of Creative Design, FreeAgent

Calum Sutherland

Head of Marketing and Digital Experience, Sainsbury's Bank

Barney Knibb

Head of Business Development, Optima Connect

Ailsa Graham

Head of Brand & Channels, Tesco IMS

Events & webinars

Event

20th Jan 2026 09:00 - 11:00

How AI is Driving Customer Engagement through Data, Creativity & Technology in Marketing

Discover how AI is genuinely transforming customer engagement, and the skills, structures, and mindsets marketers need to thrive.

Join today

700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.