About

Media Council

The DMA Media Council believes the best marketing is media led, creatively driven, and informed by data.

Representing media agencies, media owners, and brands, the council provides a voice and learnings, to help marketers understand how to inspire audiences. Through stronger media and creative collaboration, measuring what truly matters to drive business impact, and support the development of the diverse media talent of the future.

The council achieves this and its other work on DMA materials with three focuses:

Audience Connection & Creativity: Strong creative helps media performance, whilst unique ways of using media can inspire great creative ideas
Measurement: Measuring what matters allows marketers to tell more compelling ROI stories.
Talent: It’s crucial to attract diverse communities to media and advertising roles and understand which skills are missing.

Chair

Visha Kudhail

Marketing & Board Leader, Square

Council members

Tom Roach

VP, Brand Strategy, Jellyfish

Nicolas Audry

VP, Revenue, Herdify

Helping brands scale Word of Mouth - VP of Revenue

Beverly Barker

Tutor, DMA

As a specialist in marketing and marketing communications, I enjoy teaching and researching all areas of media, as reflected in my PhD study, which explores the issues and challenges facing Advertising Media Strategy and Planning.

Rob Goodwin

Chief Data Officer, MSQ Data

Rob is an award winning global Data, Technology & AI leader. Unlocking data decisioned insights for brands across Media, Loyalty, Creative, CRM, Operations and Infrastructure to create enhanced measurable B2B & B2C experiences.

Michelle Sarpong

Head of Activation, the7stars

Michelle, Head of Activation at the7stars with omni-channel expertise across FMCG, Auto, Retail, Tech & Entertainment. She co-founded Women In Trading and was named a Campaign Top 10 Media Buyer in 2023 & 2024.

Melanie Wynne

Associate Director, PDV

Melanie is Associate Director at PDV, helping charities & D2C brands deliver data-driven campaigns. With 20+ years’ experience, she specialises in insight-led acquisition, compliance, and long-term audience engagement.

Tim Samuel

Business Director, Smithfield Agency

Media leader with 25+ years blending creativity & performance. Big on bold ideas, data-driven results & growing great teams. Loves rugby, family time & making campaigns that actually work

Dylan Moss

Director, All Response Media

I help businesses achieve customer acquisition, growth and profit from effective marketing and media strategies-to-tactics

Ben Briggs

Managing Partner, The Salocin Group

Ben Briggs is Managing Partner at Join the Dots, guiding strategic marketing and communications. Ben is a multiple DMA Award Winner, long term council member and fellow of Mark Ritson's Mini‑MBA programme.

Matt Dailey

Marketing and Measurement Consultant, Effective Media Consulting

25 years agency experience developing strategic, integrated marketing campaigns to deliver demonstrable business outcomes for a range of brands in a variety of industry sectors. Measurement obsessive.

Current work

25th Jun 2025

Big, Bold, and Brilliant: How Customer Experience Is Transforming Media Strategy

At the 2024 DMA Awards, British Airways’ OOH Big Little Welcomes campaign took home Gold in the Medi…

Report

24th Oct 2024

Value of Creativity Report

Looking to transform your marketing effectiveness? Download our comprehensive report for detailed in…

Report

6th Jun 2024

Value of Measurement Report

Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being as…

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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.