Legal & Public Affairs
Preference services (TPS & MPS)
The DMA’s preference services build trust and transparency with customers by providing individuals with control over how their data is used in the mail, telephone and fax channels. By offering individuals choice and control over their data, the preference services protect the industry from onerous legislation and build trust between customers and responsible marketers.
The DMA is the only business organisation in the UK with a consumer protection division, reinforcing the customer first principles enshrined in the DMA Code. Adherence to the preference services is a requirement of the DMA Code and in the case of TPS it is a legal requirement.
By screening against the Telephone Preference Service (TPS), Corporate TPS (CTPS), Mailing Preference Service (MPS), Baby Mailing Preference Service (BMPS) and Fax Preference Service (FPS) your business ensures compliance with data protection laws and avoids contacting individuals who have opted out. These services are recognised by the ICO and help you stay on the right side of the law while protecting your brand.
Telephone Preference Services (TPS)
The Telephone Preference Service (TPS) is the UK’s only official ‘Do Not Call’ register for landlines and Mobile numbers and since 1999 has been operated under contract from the Information Commissioner’s Office. It allows people and businesses to opt out of unsolicited live sales and marketing calls. Doing so enables individuals to express their preferences, giving them control, and building trust. Subscribe now to be compliant, signal that your business respects consumer choice and values responsible marketing.
TPS for Marketing professionals
If a number is registered with Telephone Preference Service (TPS) or the Corporate Telephone Preference Service (CTPS) it is unlawful to call this number.
The TPS list is a number only file which is updated on a daily basis, downloadable directly from our website or via SFTP. Under PECR regulations, you must screen your data against the TPS file every 28 days.
TPS is managed on behalf of the ICO. Those who are in breach of the regulations are reported to the Information Commissioner's Office (ICO), which is the body responsible for enforcement.
Mail Preference Services (MPS)
The Mailing Preference Service (MPS) was founded by the DMA in 1983 to offer customers transparency, choice and control over how their data is used by marketers. It is the UK’s official “do not mail list” and enables individuals to opt out of unsolicited, personally addressed advertising mail. Subscribe now to be compliant, signal that your business respects consumer choice and values responsible marketing.
MPS for Marketing professionals
Use of the Mailing Preference Service is not a legal requirement but is a strong plank within the self-regulatory framework of the Data & Marketing Association.
The MPS file is a list of individuals and their residential addresses, which is updated on a daily basis, downloadable directly from our website or via SFTP.
MPS is managed by the Data & Marketing Association's and its use is a condition of the DMA’s Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority (ASA).
Baby Mail Preference Services (BMPS)
BMPS is a sensitive, specialist “do not mail” file which enables bereaved parents or carers to opt out of receiving baby-related advertising mail following the loss of a child.
Having a BMPS licence demonstrates your organisation’s commitment to ethical marketing and sensitivity in customer communications. Subscribe now to be compliant, signal that your business respects consumer choice and values responsible marketing.
BMPS for Marketing professionals
Use of the Baby Mailing Preference Service is not a legal requirement, but it forms part of responsible marketing practice and is strongly supported within the self-regulatory framework of the Data & Marketing Association.
The BMPS file is a list of individuals and their residential addresses, updated daily and downloadable directly from our website or via SFTP. As with other preference services, it is good practice to screen your data against the BMPS file daily.
BMPS is managed by the Data & Marketing Association's and its use is a condition of the DMA Code and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority (ASA).
TPS frequently asked questions
What is the difference between the Telephone Preference Service (TPS) and the Corporate Telephone Preference Service (CTPS)?
What are the legal obligations of TPS?
Who needs to comply with the regulations?
Who enforces the regulations?
How do I obtain a TPS Licence?
Have any questions?
Get in touch with us at licensee@dma.org.uk
MPS Frequently asked questions
What are the legal obligations of MPS?
What are the business benefits of having an MPS licence?
How does having a MPS licence help future-proof the advertising mail industry?
Have any questions?
Get in touch with us at licensee@dma.org.uk
BMPS frequently asked questions
What is BMPS?
What are the legal obligations of BMPS?
How often is the file updated?
How long do registrations remain on the file?
How do I obtain a BMPS licence?
Have any questions?
Get in touch with us at licensee@dma.org.uk
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