Subject
AI
AI is redefining what’s possible in marketing.
DMA gives you the training, and award winning case studies to use AI effectively and ethically. Learn how to automate processes, predict behaviour, and deliver hyper-personalised experiences. With these resources, you’ll stay ahead in an AI-driven world and set new standards for marketing performance.
Events & webinars
Event
20th Jan 2026 09:00 - 11:00
How AI is Driving Customer Engagement through Data, Creativity & Technology in Marketing
Discover how AI is genuinely transforming customer engagement, and the skills, structures, and mindsets marketers need to thrive.
Courses & qualifications
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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.