19th Mar 2026 10am-12pm Online
Leading the AI Revolution: The Strategic Playbook Course
Artificial Intelligence is reshaping marketing at pace. Senior leaders must lead change by ensuring AI is implemented responsibly with maximum impact, manage risk and prove commercial value.
This two-hour, live virtual masterclass is designed for senior marketers seeking strategic clarity and leadership-level guidance. You will gain practical frameworks to govern AI safely, build AI-ready teams and demonstrate ROI at board level.
This masterclass focuses on leadership in the AI era and the strategic decisions that drive long-term success.
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How this training will help you succeed
Lead AI adoption with confidence while managing risk and brand reputation
Make informed decisions on AI investment, operating models and talent strategy
Build a compelling, board-ready business case for AI initiatives
Strengthen your leadership profile by mastering AI strategy at a senior level
Introduction
Gain strategic clarity on how AI is transforming marketing leadership with this senior-level online masterclass. Designed for budget-holding, decision-making marketers, this training focuses on governance, people and commercial ROI. The areas that matter most in the boardroom.
You’ll leave with practical frameworks, templates and decision tools to help you lead AI adoption responsibly, align teams, and unlock sustainable business value.
Programme
The DMA’s Leading the AI Revolution: The Strategic Playbook Masterclass provides a strategic briefing on AI’s impact across the entire marketing function. Over two intensive hours, you’ll explore leadership imperatives, AI-ready operating models, governance and risk management, talent strategy, and how to prove ROI from AI investments.
This masterclass moves beyond hype and tactical execution, giving you the confidence and structure to make informed decisions and lead AI transformation within your organisation.
What will I learn?
Here is everything our Leading the AI Revolution: The Strategic Playbook Masterclass covers:
Understand AI’s strategic impact on marketing leadership and the questions being asked at board level:
The Core Tension: Balancing the opportunities for growth and innovation with the urgent need for efficiency and risk management.
Marketing's Evolving Role: How AI elevates the marketing function's strategic importance within the organisation.
The Board-Level Questions: What CEOs and CFOs are asking about AI right now.
Explore how AI reshapes people, process and technology, and which operating model fits your organisation:
People, Process, Technology: How AI acts as a disruptive force across all three - requiring leaders to think systemically, not in silos.
Evolve or Transform? Choosing the right approach for your organisation's maturity and appetite for change.
Three Operating Models: Centralised, federated, or hybrid - and when each makes sense.
Learn how to implement AI safely, ethically and transparently to protect your brand:
Creating an AI Usage Policy: The five essential sections every policy needs.
Data Privacy Rules: What your teams can and cannot input into AI tools.
Brand Safety: Managing synthetic content, deepfakes, and disclosure requirements.
Takeaway: A one-page AI usage policy template.
Develop a strategic approach to talent, roles and culture in AI-enabled marketing teams:
New and Augmented Roles: The jobs emerging in AI-enabled marketing teams, and how existing roles will change.
Build, Buy, or Borrow: A decision framework for acquiring critical AI talent.
Culture Shift: Creating an environment where experimentation is rewarded.
Takeaway: A 'Future Role' mapping canvas
Build robust business cases, prioritise high-impact use cases and evaluate AI vendors with confidence:
Use-Case Prioritisation: How to generate ideas and ruthlessly narrow to the ones that matter.
Board-Level Business Case: A template for presenting AI investment that gets approved.
Navigating the Tech Stack: Where AI fits in your existing martech, and where it doesn't.
Vendor Evaluation: Five questions to ask before signing with any AI partner.
Takeaway: A board-ready AI business case template.
Why Choose the Leading the AI Revolution: The Strategic Playbook Masterclass?
Senior-level focus: Designed exclusively for senior level marketers
Strategic, not tactical: Leadership frameworks rather than tool-based training
Immediate value: Practical templates and decision-making tools you can use straight away
Trusted authority: Delivered by the DMA, supporting responsible and effective AI adoption
DMA Learning products are accredited by the Institute of Data & Marketing (IDM), which ensures world-class standards and real-world relevance.
Tutors
Rob Isaacs
AI Advisory, Rose+Cactus
Rob Isaacs is a senior marketing leader with 28 years of multi-disciplinary experience, spanning 20 years in senior agency roles and over 8 years as a strategic consultant advising leadership teams on technology adoption and operational change.
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