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Marketreach: Discover the Latest Media Attention Metrics for Mail
Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics matter and what it means for mail.
Attention metrics have come to the fore, helping planners and brands truly grasp what their media investments are really buying.
It's not just about impressions anymore; it's about how much time consumers actually spend with different media channels.
Head online with Mark Cross, Engagement Director, JICMAIL to hear research from a year-long study on the true attention for mail.
Mark will share key learnings, and a panel of leading thinkers will debate the impact of this ground-breaking study including:
Saj Arshad, Chief Commercial Officer, Interactive Investor
Patrick Malone, Senior Media Planner, Marketreach
Rosalie Shakir</a>, Strategy Director, the7stars
Chaired by Stephen Maher, Chair and CEO, MBAstack, and DMA Chair, during this event, you'll also:
Learn why mail commands unrivalled attention in an increasingly competitive media landscape
Discover the staying power of physical advertising mail compared to other media channels
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