Innovations in Mail

Webinar chair Sophie Grender, Director of New Business at Marketreach, lead the session, covering the latest advancements in direct mail. She explained how innovations such as QR codes, digital image recognition, augmented reality, and Bluetooth technology can enhance personalisation, targeting accuracy and overall campaign engagement.

You also heard from:

• Tom Ridges, CEO and Founder of Herdify, who discussed the benefits of programmatic mail and its impact on refining targeting and improving campaign effectiveness

• Daniel Dunn, CEO of Paperplanes, who explored new targeting opportunities and advanced strategies to boost your direct mail efforts

• Celeste Menich, Senior Strategic Product Specialist at Adobe presented how their innovative solutions integrate with direct mail to streamline content creation and enhance your campaigns across various channels

Our experts shared insights into how you can integrate these tools into your strategy, providing practical tips to optimise your targeting and improve campaign outcomes. You'll also had the opportunity to engage with industry leaders during a live Q&A session, gaining tailored advice to overcome challenges and leverage these innovations effectively.

To view the slides please click here.