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Boost Your Growth - New Print Opportunities with the DUA Act
Print marketing is poised for a powerful resurgence. The Data (Use and Access) Act provides long-awaited legal clarity on using legitimate interests, unlocking a potential £500 million-plus investment across print production, data, creative development and postage.
The DUA Act presents enormous opportunities for everyone involved in planning, executing or using print campaigns. For brands ready to embrace the changes, this is a moment for them to enhance customer acquisition campaigns, enrich customer profiles and drive more profitable, long-term relationships.
This is your chance to gain confidence in how you can use third-party data based on legitimate interests to increase the effectiveness of your mail campaigns by enriching your customer data.
Join this webinar to:
Understand the key legal changes and their impact on your acquisition strategies, with expert insights on data quality, compliance and the evolving UK data market.
Discover the latest mail performance benchmarks and what to expect when running mail acquisition campaigns.
Hear how Prostate Cancer UK's return to mail for donor acquisition, in collaboration with DBS Data, drove a surge in donor numbers.
You'll hear from:
Sophie Grender, Director of New Business, Royal Mail Marketreach
DBS Data
Prostate Cancer UK
Book your place today and be ready to capitalise on this exciting new chapter for print marketing.
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