Learning & Events
Why train with DMA
Why choose DMA training?
Unlock your full potential with the DMA, where the UK’s leading marketing practitioners share their know-how so you can transform your business by doing data right and driving positive customer results. Whether you want to elevate your campaigns, master a specific discipline, or lead with confidence, our training courses put you ahead of the curve.
Training with the DMA is not just about learning. It is about demonstrating your dedication to responsible, customer-centric marketing that behaves with integrity. Show your commitment to excellence and make smarter, more informed decisions that drive business growth.
What sets our training apart
DMA Training combines real-world expertise with the latest thinking in data, digital, and marketing strategy designed by marketers, for marketers. Every course is shaped by industry leaders, backed by the latest research, and built around practical application. Whether you're upskilling in a day or investing in long-term growth, you'll leave with skills you can use immediately and the confidence to put them into action.
DMA training USPs
Trusted by the Industry
All our training is backed by the Institute of Data & Marketing. You can feel confident you’re learning to the highest standards.
Training That Works
We’ve helped over 100,000 marketers build their skills and grow their careers. Our courses deliver real results.
Led by People Who Do the Job
Our trainers aren’t just teachers. They’re working marketers who bring real-world insight into every session.
Learning That Fits Around You
Busy schedule? No problem. Choose live online classes or learn in your own time with on-demand courses.
For Every Stage of Your Career
Whether you’re just starting out or moving into leadership, we have courses to help you take the next step.
Tailored Training for Teams
Need to upskill your team? We create bespoke in-house programmes built around your goals and challenges.
Rooted in Best Practice
We believe in marketing that’s ethical, responsible and effective. Every course is grounded in DMA best practice.
Part of a Bigger Community
Training with us means joining a network of curious, ambitious marketers who want to do better and go further.
What we offer
Whether you're upskilling for your own growth or helping your team level up, our courses cover all topics that really matter. And if you can’t find exactly what you’re looking for, we’ll work with you to create tailored training that fits around your team’s needs.
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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.