Resources
DMA Effectiveness Databank
The DMA Effectiveness Databank is powered by DMA Award case studies, with aggregated and anonymised data on over 1,700 award-entering campaigns.
Databank enables us to assess the trends in marketing effectiveness across the last decade, while also enabling us to observe how successfully marketers are measuring campaign effectiveness.
The Databank provides the foundations for key DMA insight publications such as the Value of Measurement, Value of Creativity and Value of Customer Data and can be assessed across hundreds of different campaign filters.
INTELLIGENT MARKETING DATABANK
How is the Databank used?
- 01.
Identifies trends in marketing effectiveness
How is performance / direct marketing faring vs brand building? What business effects are being driven and by what channels and in which sectors?
- 02.
Help us understand the current measurement landscape
How are marketers measuring effectiveness? Which metrics are they using and what do these measures tell us about genuine marketing effectiveness? Will the metrics and techniques being employed convince budget holders and stakeholders of marketing's impact on the business?
- 03.
Gives us key performance indicators that matter
How effective are different media channel combinations? Alongside brand and performance, what are the movements in acquisition vs retention marketing and how do these translate into broader business objectives?
If you're interested in sponsoring a deep-dive into the Databank that explores the effectiveness of different channel, sectors, marketing objectives or strategies then simply email: research@dma.org.uk
Awards case studies
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.