Learning & Events
Research Executive
What is day-to-day life like as a Research Executive what are the main responsibilities, and what skills do you need to excel?
We chatted to Hannah Reed, Research Executive at Opinium, to shine light on what day-to-day life is like in her role.
This content is served by a third party. If enabled, they may collect information about your activity.
Manage preferences and tick "Performance and functionality cookies" to always allow this content.
Role Profile
As a Research Executive it will be your role to be collecting and analysing the information that has been gathered from your research. You will also be tasked to find out people’s views about a range of different products or issues. With this information you'll be mainly researching for businesses and organisations to help them plan new products or services for the future in relation to your findings. You’d either collect data by doing quantitative research, which entails analysing numbers from surveys from people from different demographics to widen your results.Or you’d do qualitative research, where you analyse the language used by people in focus groups and in-depth questionnaires.
Key responsibilities
Meet clients to discuss research projects that are in progress also discussing progress made on requested projects
Come up with a plan or proposal and present it to the clients expressing how their requirements will be met
Manage a budget which will allocated to specific projects
Analyse data and present clealy results to clients whilst giving them advice on they can best utilise this sort of information
Design questionnaires and organise surveys in order to gain insights on organisations customer feedback in order to find ways to better run the company
Explain the process to interviewers and researchers
Monitor progress of surveys and constantly find innovative ways of finding out new information about customers
Requirements
Have an analytical thinking skills to be able to find intuitive ways to improve buisness from research
Excellent attention to detail to be able point out where where improvements can be made
The ability to use your initiative and find ways which creatively tackle issues
Fantastic customer service skills when dealing with clients
Excellent written communication skills to effectively communicate and express ideas on projects
Excellent verbal communication skills
To be able to use a computer and the main software packages confidently
STUDENT MEMBERSHIP
Helping you stand out to get work
Make real industry connections
Meet professionals through exclusive DMA events
Boost your employability
Gain practical skills with our DMA student certificate and free training
Get noticed by recruiters
Showcase your talent with entering DMA student initiatives
Stay ahead of the industry
Receive the latest marketing insights, trends, and research