Learning & Events
PR Manager
What is day-to-day life like as a PR Manager, what are the main responsibilities, and what skills do you need to excel?
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Role Profile
As a PR manager, you’ll be responsible for the image presented to the public of the company offline and online. Your main responsibility is to ensure you develop and maintain a perfect company image. You'll be in charge of developing and managing marketing activities that increase awareness, cultivates interest and improves the brand’s reputation.You’ll be in charge of managing the brand image of individuals as well as buisness by forming a reputation through social media. This will be done through promotional activities, campaigns, and media relations.
Key responsibilities
Planning, developing and implementing innovative PR strategies
Managing queries from media, individuals and other buisnesses
Researching and producing press releases to targeted media
Introducing new brand awareness strategies and campaigns to increase publicity
Organising social events including press conferences, exhibitions, open days and press tours
Managing and promoting content with users on social media sites such as Twitter and Facebook
Creating brochures, handouts, direct mail leaflets, promotional videos, photographs that will help the public understand what the organsisation does
Producing and promoting information about new opportunities and current PR campaigns progress
Speaking to the public at various interviews, press conferences and presentations
Requirements
To be successful as a Public Relations Manager you're required to have a Bachelor/Master degree in PR, management, business, marketing or related field
Experience required in fields such as PR, marketing and event planning
Strong interpersonal skills
Excellent communication skills - both oral and written
Excellent time management skills and the ability to multitask and work well under pressure
Problem solving oriented and analytical skills
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