Learning & Events
Marketing Executive
What is day-to-day life like as an Marketing Executive, what are the main responsibilities, and what skills do you need to excel?
We chatted to Julia Weiner, who is Marketing Executive at the DMA, to find out what day-to-day life is like in her role.
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Role Profile
As a Digital Marketing Executive, your main responsibility is to support the execution and implementation of marketing campaigns across on and offline channels including: Email, Social Media, PPC, Display Advertising, Print Advertising and Direct Mail.
You’ll thrive on working in a fast paced, busy environment, and it’s essential that you’re well organised and have a keen eye for detail. You'll work with multiple teams across the business, so its essential that you have great interpersonal skills and can build solid relationships with both internal and external stakeholders.
Key responsibilities
Monitoring and manage website content updates with SEO in mind
Executing marketing activities using search engine marketing (organic and paid), social media marketing, web and email marketing
Help to develop annual plans for campaigns, focusing on search engine marketing and digital marketing channels
Working with the marketing team to create and execute detailed marketing plans across integrated online and offline channels
Ensuring marketing campaigns optimised to reflect effective ROI
Execution of marketing campaigns for membership acquisition and renewal across online and offline channels
Monitor and manage customer enquiries, feedback and issues
Tracking and report weekly and monthly leads
Support the sales team with providing marketing and product brochures when requested
You will develop a strong understanding of our products/services and the key markets we operate in.
Requirements
If you are to be successful, you should have a strong interest in marketing, understanding its core principles, and be familiar with both on and offline channels.
You must have strong communication skills both verbal and written, excellent attention to detail, and great organisational and planning skills to ensure every part of each campaign you are working on come together on time.
STUDENT MEMBERSHIP
Helping you stand out to get work
Make real industry connections
Meet professionals through exclusive DMA events
Boost your employability
Gain practical skills with our DMA student certificate and free training
Get noticed by recruiters
Showcase your talent with entering DMA student initiatives
Stay ahead of the industry
Receive the latest marketing insights, trends, and research