Learning & Events
Insight Analyst
What is day-to-day life like as a Insight Analsyt and what are the main responsibilities, and what skills do you need to excel?
We chatted to Maria-Madalina Ifrim, who is currently working as an Insight Analys at eBay, to find out how she finds working in the marketing industry and what it took to get to where she is today.
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Key responsibilities
Translating business challenges into analytical questions
Ensuring all business decisions utilise data and insight
Analysing data, identifying trends and providing actionable insight
Continuously looking to improve reporting systems
Creating, managing and presenting dashboards for clients and key stakeholders
Building and testing basic queries on in house social and search data tools
Maintaining and building dashboards for customers
Synthesising data and analysis into impactful, action orientated reports
Requirements
If you are to be successful as an Insight Analyst, you must have excellent analytical and problem-solving skills in order to suggest solutions to problems swiftly
Have a good understanding of database interrogation and analysis tools
Excellent communication and presentation skills in order explain your findings to people who don't understand the mechanics behind data analysis
Effective listening skills in order to understand company values and goals
Be resilient to try new ideas if you face hurdles, you'll be expected to work with little to no supervision, so it's important that you're able to motivate yourself
Good planning, time management and organisational skills
Be able to deliver under time pressured conditions and meet tight deadlines consistently
Great teamwork skills and a collaborative approach to sharing ideas and finding solutions
STUDENT MEMBERSHIP
Helping you stand out to get work
Make real industry connections
Meet professionals through exclusive DMA events
Boost your employability
Gain practical skills with our DMA student certificate and free training
Get noticed by recruiters
Showcase your talent with entering DMA student initiatives
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