Learning & Events
Executive Content Manager
What is day-to-day life like as a Executive Content Manager, what are the main responsibilities, and what skills do you need
We chatted to Tatenda Chriseri, who is currently a Executive Content Manager at Andragoyo, to find out what day-to-day life is like in his role.to excel?
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Role Profile
As a Executive Content Manager it will be your duty to help the identify, commission, manage and store compelling marketing content across all channels that meet business objectives and resonates with customers. Contribute to a marketing centre of excellence with a strong understanding of and focus on digital culture and capability. The main purpose of your role is to allow the progression and delivery of marketing content strategies across the company's brand, products and customer groups. You'll collaborate with the Head of Content & Digital Marketing as well as other colleagues across to provide content marketing support for the Marketing Department.
Key responsibilites
Create and then ensure content is kept up to date by creating a marketing content calendar including dates for content reviews and updates
Implement and maintain a focused central inventory of all marketing content that has been produced
Implement a framework for tracking customer understanding of and engagement with marketing content and ensures it is kept up to date
Implement a programme of planned content audits and updates including for tax year-end and other changes required by regulation or the business
Create and manage updates to web content using the CMS
Build, send, track and analyse the reports on email marketing
Works with colleagues in Marketing Operations to implement a testing programme for content marketing
Helps to collate Marketing Department requirements for, implement processes for, organise training for and track usage of CRM
Helps to capture and report on marketing analytics used by the team
Build and maintain editorial calender and written guidelines
Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
Requirements
Strong communicaitioion skills to understand the needs of the client
Ability to develop, organize and maintain proces documentation
Ability to constantly create and maintain training documents
Excellent grammar, punctuation and spelling skills
Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
Ability to manage multiple projects and juggle priorities
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