Learning & Events
Copywriter
What is day-to-day life like as a Copywriter, what are the main responsibilities, and what skills do you need to excel?
We chatted to Adrian who has worked as a freelance copywriter, to find out how he finds working in the marketing industry and what it took to get to where is today!
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Role Profile
As a Copywriter, you'll be tasked to write interesting marketing and promotional materials for a range of products and services . You may be tasked to write product packaging, articles, labels, brochures and blog posts. Also, you’ll be in charge of helping project a brand voice and ensuring that all copy is consistent with this voice through writing, editing, and proofing materials ensuring the standard is met.
Key responsibilities
Create copy for a range of media including social, print, video, and online
Ensuring high levels of editorial standards is met by all content creators
Push brand consistency across all company communications
Develop and implement new brand guidelines
Edit and proofread work created by other content creators
Be up to date with the latest trends and competitors relating to editing
Collaborate with creative, marketing, and legal departments to monitor any project needs
Watch projects develop through the inception to launch and monitor progress individually
To be successful as a copywriter you must have excellent writing skills, including the ability to write in different styles to gain the attention of different target audiences
Excellent research and analytical skills to get a good understanding of the subject in question
High level of organisation to manage multiple projects, as well as often meeting tight deadlines
Good listening skills to ensure you understand the clients requirements and effectively develop a project brief
A unique approach in coming up with project ideas and getting a message across creatively and effectively
The ability to work independently and in team based projects flexibly
Good eye for detail, including the ability to proofread your own and others' work ensuring that it meets editorial standards
STUDENT MEMBERSHIP
Helping you stand out to get work
Make real industry connections
Meet professionals through exclusive DMA events
Boost your employability
Gain practical skills with our DMA student certificate and free training
Get noticed by recruiters
Showcase your talent with entering DMA student initiatives
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