Learning & Events
Content Strategist
What is day-to-day life like as a Content Strategist and what are the main responsibilities, and what skills do you need to excel?
We chatted to Laura Charlton, who is a Content Strategist at Sage to shine light on what day-to-day life is like in her role
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As a Content Strategist, you are a highly analytical thinker, constantly having the audience at mind when creating enganging content to appeal to consumers whilst simultaneosuly having the company goals and values and expressing this through content.
As a Content Strategist it'll be your duty to will find creative ways of building an online presence. As well as using analytics in the formulation of a content strategy and being able to analyse user engagement metrics to determine the success of camapigns.
You will have a proven track record of delivering innovative content led campaigns with the objective of driving performance. This exciting role requires close working with the wider marketing team to deliver impactful content campaigns. You will be creating content across web, social media, blog posts and using imagery and videos to engineer online engagement throughout the customer journey.
Key responsibilities
Ensure a strong plan is put in place to execute Content Marketing Strategies for the organisations
Create a voice on digital platforms and brands ideals which align with the goals of the organisation
Create engaging content which will attract the intended demographic
Maintain a schedule with project deadlines and quotas which have been issued to clients
Keep up to date wuth any devlopments in the digitl world and may help with generating ideas which will engage the customer
Create reports which track progress of reports
Use search engine optimization to improve the ranking of keywords of projects to boost engagement
Have a great undersatdning of trend withing the industry which feeds into a wider marketing strategy which incorporates more dynamics
Requirements
Have a good ability to anticipate any new audience preferences and be able to make changes accordingly
Excellent communication and writing skills to be able to convey ideas succinctly within spoken scenarios such as meetings and presentations
A good understanding of webpage analystics and metrics in order to boost the engagement of content
Project management skills must be to a high standard as project can pile up and get hectic
Great use of social media platforms and good understanding of how to utilise them when reaching different demographics
A good level of experience with SEO and web traffic metrics
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