Learning & Events
Communications Officer
What is day-to-day life like as a Communications Officer what are the main responsibilities, and what skills do you need to excel?
We chatted to Kya Appah, who is a Comminications Officer at Transport for London, to shine light on what day-to-day life is like in her role.
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Role Profile
As a Communications Officer it will be your role to create and distribute a range of different content in order to create engagement with the orgaisations brand, sending a clear image of the company, activites that are held within the organisation as well as doing promotional work for products. You essentially will be in charge of creating and maintaining the image of the company. Ensure that there is support offered to internal and external communication strategies and respond to inquiries from the public or media and organise promotional events. To be successful as a commincation officer it is essential for you to be able to think creatively and have a excellent communication skills in order to efficienly work in a team where interpersonal skills are very important as well.
Key responsibilities
Collaborate with management and develop new efficient ways of communicating with target audience
Monitor the entire processes of creating cotnent from writing, editing, and distributing marketing material, website content and annual reports that comunicate the company's actvities
Respond to any enquires from the media in relation to the organisation, arranging interviews and acting as a spokesperson
Monitoring, tracking and reporting of reviews and feedback online
Managing and organising events in order to boost brand awareness
Liasing with other departments such as Marketing, PR, Sales and Communications teams
Stengthening relationships with customers, industry professionals and journalists
Being up to date with current digital technology trends and developments
Requirements
Excellent organisational skills, as you'll need to monitor and facilitate communication across multiple social media accounts
A good understanding of business processes and operations
Be willing to remain up-to-date with current industry developments
Strong grammar and spelling skills and the ability to create engaging content
Good computer skills, including knowledge of relevant software programs and tools, such as analytics tools
Solid knowledge of social media management tool and social media platforms
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