Learning & Events
Comms Planner
What is day-to-day life like as a Comms Planner and what are the main responsibilities, and what skills do you need to excel?
We chatted to Katherine Kabaso, who is a Comms Planner at MediaCom, to shine light on what day-to-day life is like in her role
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Role Profile
As a Comms Planner it will be your responsiibility to have a part in different sections of the marketing industry. These include having to play a part in strategising, being creative and managing media. You will be the vocal point in the intersection of ideas communications and providing a clear startegy for stakeholders and ensuring the campaign messaging is clear and the optimal channels are utilised in order to boradcast the message. You must be extremely organised as you will be tasked to work on different projects across the organsation and also be in charge of communicating buisness pitches and presentations.
It is important to be very creative and have a very analytical mind which would allow you to be able to process an idea and visualise a plan for ideas and utilise the apporpriate channels and ultimately ensure the creative execution of ideas that suit the client needs and meet the goals of the company.
Key responsibilities
Collaborate closely with the creative, strategy and digital teams and create the most engaging content and campaign ideas
Monitor the daily comms planning of key stakeholder whilst building trusted relationships with client.
Control the execution of marketing activity across the customer life cycle and ensure the customer success is monitored
Create campaign briefs and project briefs that clearly show that criteria is met of the organisation
Keep up to date with the updates on latest application changes
To apply processes to communication to ensure there is constant development and the implementation of new effective process
Attend and prepare briefs for team meetings that review performances and create new objectives
Undertake special projects and task when asked to and provide reviews
Requirements
Have a good ability to anticipate any new audience preferences and be able to make changes accordingly
Excellent communication and writing skills to be able to convey ideas succinctly within spoken scenarios such as meetings
A good understanding of webpage analytics and metrics in order to boost the engagement of content
Project management skills must be to a high standard as project can pile up and get hectic
Great use of social media platforms and good understanding of how to utilise them when reaching different demographics
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