Learning & Events
Ad Operations Specialist
What is day-to-day life like as a Ad operations specialist, what are the main responsibilities, and what skills do you need to excel?
We chatted to Yasser Zaffar, who is currently working at indeed as an Ad Operations specialist at Indeed to find out how he finds working in the marketing industry and what it took to get to where he is today.
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Key responsibilities
Perform all duties of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
Effectively communication status of campaigns, technical issues, launch delays, delivery issues
Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are deliverng across all platforms and devices
Monitor and analyze campaign performance
Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
Identify workflow inefficiencies and address ideas to improve the ad ops process
Assist with ad hoc projects as needed
Requirements
If you are to be successful as a Ad Operations specialist, you must:
Have excellent analytical and problem-solving skills in order to suggest solutions to problems swiftly
Have a good understanding of database interrogation and analysis tools
Excellent communication and presentation skills in order explain your findings to people who don't understand the mechanics behind data analysis
Effective listening skills in order to understand company values and goals
Be resilient to try new ideas if you face hurdles, you'll be expected to work with little to no supervision, so it's important that you're able to motivate yourself
Good planning, time management and organisational skills
Be able to deliver under time pressured conditions and meet tight deadlines consistently
Great teamwork skills and a collaborative approach to sharing ideas and finding solutions
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