Learning & Events
Marketing challenge
The DMA Talent Marketing Challenge is your chance to find out what it’s like to work on a real marketing brief.
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How does it work?
Submit your entry
Once you’ve completed the Marketing Challenge, it’s time to submit your entry. Send us your campaign document and a campaign summary.
Shortlist
Once you submit your entry, your work will be judged by the DMA Talent Team. A shortlist of around ten teams will then be selected.
Winner selected
This shortlist will then be judged by a panel of industry experts, with between three and five teams being invited to pitch their entries to the client, where a winner will be selected.
Why you should enter
Get the chance to work on a real-life brief and gain practical experience. Each member of the winning team can select a DMA Award of their choice to enrol in, accredited by the Institute of Data and Marketing (IDM).
This is an amazing opportunity to showcase what you’re capable of and put your knowledge to the ultimate test by tackling a challenging marketing brief. We work with exciting brands - past brands that have provided the challenge brief include Instagram, KFC, BMW, Nestle, Toyota, Royal Mail, The Economist, T-Mobile, Whyte & Mackay, ScotRail and Guinness.
The judging process
All submitted campaigns are judged by the DMA Talent Team. We then narrow down all the entries and pick around ten of the best submissions. Next, the shortlist is presented to a panel of industry experts. The panel then chooses between three to five finalists who are invited to pitch in front of the client, who decide on the winner.
Past Briefs
ScotRail's brief challenged teams to come up with a 12-month integrated marketing campaign that combines people’s new found love of cycling during lockdown with using the train to travel for work or college or in their leisure time. You can have a look at the brief here.
DigiConnect, formed of four students from Bournemouth University, were crowned winners with their outstanding response to the brief. Take a look at their marketing campaign plan and video to get some inspiration for your entry.
Past winners
13th Feb 2020
Marketing Challenge - A word from last year's winning team
Frequently asked questions
Who can enter the competition?
Can I enter as an individual?
Can more than one team from the same university enter?
How many entries can my team submit?
When are the Challenge details released?
What is the deadline for entries?
What do we need to submit?
How do we submit our entry?
Can we receive feedback on our submission?
How does the judging process work?
What are the judging criteria?
Want more information about the competition?
Please email dmatalent@dma.org.uk.
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