Awards
2026 Categories
Step into the heart of marketing excellence with the DMA Awards where creativity, strategy, and results collide to set the bar for our industry.
Explore the categories that celebrate and spotlight every corner of our industry. This is your chance to prove your mettle, showcase your brilliance, and be recognised among the very best in the business.
2026 Categories
Industry Sectors
From Automotive and B2C, FMCG and E-commerce, to Charity, Public Sector and beyond, these are the campaigns that defined the year.
Automotive
This award celebrates B2B or B2C work supporting automotive products or services.
B2B
This award category recognises the best B2B work in any sector.
B2C
This award celebrates B2C work in any sector.
Charity
This award recognises exceptional B2B or B2C work supporting charities.
Financial Services
This award celebrates B2B or B2C work supporting financial services or fintech.
FMGC
This category is for B2B or B2C work supporting FMCG brands.
Health & Wellness
This award celebrates exceptional B2B or B2C work supporting Health and Wellness brands, products and/or services.
Public Sector
This award recognises B2B or B2C work supporting or raising awareness of public sector products and services.
Retail & E-commerce
This award is for innovative marketing across retail and E-commerce for B2B and B2C work.
Sports & Entertainment
This award celebrates B2B or B2C work supporting entertainment, publishing or sports industries brands, services and initiatives.
Travel & Leisure
This award recognises B2B or B2C work that went above and beyond in the travel and leisure brands.
Utilities & Telecommunications
This award champions forward-thinking B2B or B2C work supporting utilities or telecommunication brands.
Channels
There are many ways to reach out to audiences. These shortlisted winners approached traditional channels with creative methods to engage customers.
This award recognises stand-out use of email or an email programme to generate response or engagement across B2B or B2C work.
This award celebrates creative thinking in addressed or partially addressed mail or mailing activity across B2B or B2C work.
Out of Home
This award recognises companies that made an impact with out-of-home B2B or B2C marketing.
Social Media
This award champions the best of use of social media across B2B or B2C work.
Unaddressed Print and Door Drops
This award celebrates work that connected with customers right at their doorsteps using unaddressed print media and Door Drops across B2B or B2C.
Campaigns
Finding new ways to connect with customers through a range of campaign strategies is essential to marketing excellence. Here’s how our winners did it across eight campaign categories.
AI
This award celebrates any for B2C or B2B work where AI has meaningfully contributed to its insight, creative, execution, deployment or optimisation (may be just one or many of these elements).
Brand Building
This award recognises B2B or B2C work that demonstrates exceptional brand awareness, increasing positive perceptions and attitudes amongst prospects and/or customers over the long term.
Brand Experience
This award highlights B2C or B2B work that use brand experiences to engage the target consumer, either in a virtual or physical space.
Customer Aquisition
This award celebrates businesses that developed and grew their audiences through powerful marketing.
Customer Journey
This award recognises B2C or B2B work that takes a prospect or customer on an engaging and connected journey towards a valuable outcome.
Customer Programme
This category awards B2C or B2B customer programmes, including loyalty, subscription, and member-based propositions.
Integrated
This award champions B2C or B2B work using three or more media channels in any combination to drive exceptional results.
Launch
This award celebrates B2B or B2C work launching a new brand, product, or service.
For Good
Marketing has the power to change the world. These companies stood out for their campaigns that made a difference.
Inclusive Marketing
This award highlights outstanding B2B or B2C work that authentically drives inclusivity.
Innovation for Good
This award recognises work where B2B or B2C innovation has generated a positive impact for customers, industry or society.
Sustainability
This award champions B2B or B2C marketing activities or initiatives that are working to raise awareness of sustainability and/or drive a change in behaviour in favour of people and the planet.
Thoughtful Marketing
This award goes to B2B or B2C marketing activity or initiatives that have demonstrated true compassion for their customers or society more broadly.
Data and Tech
Innovative thinking starts with data-led customer insight. These award winners set the standards for data and tech-driven marketing done right.
Data and Insight
This award recognises outstanding data insights and the application of those insights across B2B or B2C work.
Marketing Automation
This award celebrates work that demonstrates how automation has driven business value.
Media Strategy
This award recognises effective and creative use of data in media planning to drive awareness and/or sales, create leads and/or engagement by activating personalised messages for targeted audiences on one or multiple channels.
Craft
Marketing teams bring together a whole host of talents to create impressive results. Here are the innovators who’ve honed their craft to a point of excellence.
Copywriting
This award celebrates copywriting in any medium across B2B or B2C work.
Creative Solution
This award recognises exceptiona creative thinking in solving a particular marketing challenge for either B2B or B2C work.
Design or Art Direction
This award celebrates design and/or art direction in any medium across B2B or B2C work.
Film, Video or Moving Image
This award recognises work that made a lasting impact through film, video or moving image across B2B or B2C.
Awards case studies
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