Institute of Data & Marketing (IDM)

The Institute of Data and Marketing accredits all of DMA’s training, empowering marketers to do data right and be 'more customer' with every activation, strategy and marketing plan. Over the last 30 years, the IDM has trained 100,000+ UK professionals, consistently regulating and raising the standards of the industry. We deliver excellent, world-class tutorials through the DMA Academy and endorse university courses from across the country to ensure world-class standards continue to be met and redefined.

By studying a DMA course accredited by the IDM, you will be part of a best-in-class learning environment. All DMA tutorials and courses are created with the DMA Code at their core, promoting best practice with clear guidelines for businesses to achieve and measure against.

Members can benefit from a learning syllabus crafted by tutors handpicked for their data marketing experience. You can learn all the skills you need for success using a syllabus that’s structured using industry-standard best practice guidance and award-winning case study content.

Our full learning portfolio features flexible short and long study options designed to fit around a learning schedule that works for you. Upon completion every course, you will also receive a certificate of completion to showcase your CPD.