About us
Data & Marketing Commission (DMC)
The Data Marketing Commission (DMC) is the body that oversees and enforces the DMA Code.
The Code is an ethical framework that sets the standards for the data and marketing industry. All DMA members must adhere to the Code, demonstrating their commitment to build trust and drive effectiveness in marketing.
The Code and DMC aim to ensure companies observe the highest standards of integrity and trade fairly with their customers and with each other, and we do this by investigating complaints against members of the DMA, and scrutinising data driven marketing issues and practices.
The DMC’s main responsibilities include
Investigating and adjudicating on reported breaches of the Code by DMA members.
The DMC can also comment and make recommendations to the DMA regarding particular aspects of the Code and the promotion of compliance.
The DMC may consult consumer, enforcement and advisory services to ensure the relevance and effectiveness of the Code, as well as to help identify emerging consumer issues.
The DMC Board
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700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.