16th Jun 2025
Responsible Marketing: Sustainability
Our initiatives empower data and marketing teams to deliver exceptional work for customers while fostering outstanding workplaces. Sustainability is a cornerstone of responsible marketing and we proudly collaborate with other leading industry associations to champion sustainable practices.
The DMA Awards spotlight the very best in UK marketing, including the campaigns leading the way in sustainability. These case studies show how marketers are delivering brilliant work that meets both creative and commercial goals, while aligning with rising consumer expectations and regulatory standards. They offer practical proof of ROI, and the confidence to go further.
Explore the sustainability Awards case studies
Partnerships
We actively support and participate in initiatives with PrintGreen, representing our members' interests with our expertise. By contributing our knowledge in data and marketing, we ensure that all materials and initiatives bolster British marketing. This support spans all marketing industries, both physical and digital, in their sustainability efforts. They have created a Carbon Calculator specific to print campaigns which is designed to help you make sustainable, informed decisions.We also have partnerships in place with FEDMA and Ad Net Zero
Resources:
The Sustainability Hub of our Print Council are creating resources to keep you informed along your sustainability journey:
Related features/news
Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.