About us
The backbone of the marketing industry
We are dedicated to ensuring all marketers do data right. We unite brands, agencies and MSPs to raise the standard of what marketing can be. We spark change and encourage fresh thinking, always.
The biggest threat to marketing is not just regulation or budget cuts. It is irrelevance. Lazy data use. Generic creative. Thoughtless AI. The DMA exists to raise the bar, setting the standard so customers trust, brands grow and marketing stays powerful.
The DMA
We want all marketers to be able to ‘do data right’. In turn, helping marketers ‘be more customer’.
Marketing growth is fuelled by integrity. We want customers to trust who sells to them. Being honest, smart and powerful means everyone wins – business, consumers and the whole economy.
We set, teach and promote the standard – through representation, relationships, and resources. No other trade organisation in the UK can match our diverse membership, or our unique blend of data, marketing, creativity, customer insight.
Be more customer
Great marketing starts with trust - trust in data, in creativity, and above all, in your customer. That's why everything we do is built around five core pillars designed to help marketers grow with integrity and impact. They are the foundation of marketing that works: ethical, evidence-led, insight-driven, inclusive, and creative.
Data & marketing content pillars
From setting standards in responsible marketing to nurturing the next generation of talent, our focus is clear - to help you do data right and put your customers first, every time.
Responsible marketing
Champion ethical, data-driven practices that put the customer first and build long-term trust.
Measurement
Use clear, evidence-based metrics to prove effectiveness, unlock insights and drive continuous improvement.
Customer engagement
Build loyalty and create meaningful, personalised experiences powered by data, creativity and technology.
People
Nurture diverse, future-ready talent with the skills, confidence and curiosity to thrive in the industry.
Creativity
Fuse imagination with data to elicit action
Data & marketing content pillars
From setting standards in responsible marketing to nurturing the next generation of talent, our focus is clear - to help you do data right and put your customers first, every time.
Responsible marketing
Champion ethical, data-driven practices that put the customer first and build long-term trust.
Measurement
Use clear, evidence-based metrics to prove effectiveness, unlock insights and drive continuous improvement.
Customer engagement
Build loyalty and create meaningful, personalised experiences powered by data, creativity and technology.
People
Nurture diverse, future-ready talent with the skills, confidence and curiosity to thrive in the industry.
Creativity
Fuse imagination with data to elicit action
What we do
We are the leading trade body for data and marketing. Our mission is to empower all marketers to do data right. We set the standard for the industry through our Code, drive innovation and best practice and foster a community where brands, agencies and marketing suppliers connect to shape the future of marketing.
We work closely with government and regulators, representing our members to help shape industry regulation that balances privacy with innovation so that organisations thrive by building trust with customers.
We give DMA members access to resources, research, training and tools to help grow their experience and understand the value of data. Our community helps professionals to connect, share knowledge and excel in marketing.
Facts & figures
More than
700
Organisations supported by the DMA
Over
27,000
Marketing professionals in our network
1Community
Made of brands, agencies and tech supliers
Latest news
100 years of influence
Founded in 1927 as the British Direct Mail Advertising Association, the DMA will soon celebrate 100 years of influencing governments on use of data across all marketing channels, driven by our passion for customer communication and doing data right. From humble analog beginnings the DMA has championed the responsible use of data through wave after wave of innovation and transformation, championing growth, building trust and protecting privacy.
NOT A MEMBER YET?
Join today
700+ organisations. 27,000 marketers. One mission.
We’re uniting the marketing world with our innovative and inspiring customer-first approach. We provide resources, training, and support to empower marketers to ensure responsible data use, meaningful connections and sustainable success.