03 Apr 2024
Five top tips to be compliant when using personal data for analysis
Do you analyse customer data for marketing purposes? Here are 5 top tips to be compliant
01 Feb 2024
Boost your team's data skills with government funding
Grow your organisations data skills. The DMA has partnered with the Department for Education (DfE) to deliver a brand new government-funded Skills Bootcamp.1.png)
25 Apr 2024
How to market effectively and sustainably
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
23 Apr 2024
JICMAIL scales up its Response Rate Tracker for 2024
Response Rate Tracker 2024 - now available in JICMAIL Discovery JICMAIL has published the Response Rate Tracker 2024, providing response benchmark data for any business or organisation pitching, planning or evaluating a mail campaign.
22 Apr 2024
Reimagining CX - Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.
19 Apr 2024
Friday Tip: Use Generative AI effectively
Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.
18 Apr 2024
Loopholes in Marketing Automation - The Case for Real-Time
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
17 Apr 2024
UK Consumer Trends in 2024
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.