22 Apr 2024
Reimagining CX - Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.
19 Apr 2024
Friday Tip: Use Generative AI effectively
Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.
18 Apr 2024
Loopholes in Marketing Automation - The Case for Real-Time
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
17 Apr 2024
UK Consumer Trends in 2024
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.
16 Apr 2024
Which Is Best, Digital Or Print Communications?
All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.
16 Apr 2024
The Heartbeat of Great CX: It's All About the People
Once upon a time businesses touted tech and real estate as prime assets
16 Apr 2024
How CX is taking centre stage in the Travel and Tourism industry
Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.
16 Apr 2024
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn’t live in a cave in a forest that everyone living in the Western World is experiencing the very embodiment of the old Chinese curse “May you live in interesting times”.
16 Apr 2024
The Power of Customer Journey Analytics in Telecommunications
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.