1.1. Members must not send unsolicited one-to-one marketing email and/or SMS communications unless they comply with the rules of PECR and related guidance.

1.2. Members must operate and maintain an in-house suppression file – listing the names and contact details of consumers who have indicated they do not wish to receive commercial communications via all or particular means of communication.

This will include recipients of third-party communications who have indicated at the first contact that they do not want to receive further communications.

1.3. Members must ensure that lists containing names and contact details are not used for marketing purposes unless the list has been cleaned against the relevant preference services – TPS, MPS, CTPS, BMPS, FPS and Your Choice.

1.4. Members must take all reasonable steps to ensure consumers do not receive commercial telephone calls or SMS messages at times considered to be antisocial.

Members must consider their target audience when scheduling the delivery of commercial communications.

1.5. Members must screen data to remove files of deceased people so that they are not used for marketing.

1.6. Members must not undertake random number or sequential dialling, whether manually or by computer, or any number scanning activities (any activity designed to establish the validity of telephone numbers).