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Tech engineer, innovator and social pioneer Harper Reed shares insights from one of the world’s most famous campaigns, micro-targeting millions of...
Professor Klaus, Cranfield University discusses how using technology as the enabler to improve your one to one customer experience will drive...
Channel 4’s Steve Forde discusses how on-demand has transformed TV’s role in the marketing mix and unveils the broadcaster’s new mobile strategy.
Mindshare/WPP’s Steve Plimsoll talks through how to cut Big Data down to size and turn it into actionable insight.
Harper Reed, CTO of Obama for America 2012, reveals the three key lessons for brand marketers from the 2012 Obama campaign

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Harper Reed, CTO of Obama for America 2012, explains why marketers need to become more tech savvy and the importance of using social media to listen, not to broadcast.

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    Smarayda Christoforou

    How Channel 4 made data sharing fun for me – no really!

    An email I got from Channel 4 the other day got me thinking about data privacy from a consumer’s perspective. I recently registered on 4oD so that I could watch stuff from the archive, which meant sharing some personal data. Like most people, I don’t do small print and always click on the ‘I agree’ button to avoid wading through pages of legalese, or what I like to call ‘porridge’.… Read more



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