So we had our annual trip and this year London fashion weekend was the venue of choice.
But what a disappointment to see how the leading make up sponsor failed to reel me in and make me a new found customer or advocate.
The Vodafone London Fashion Weekend delivered a wonderful experience for those who entered the Canon 360 Studio. The DMA's Brand Activation Council step into the fashion world and share their thoughts.
Content marketing clearly works. But how will the EU Data law alter content in 2017? Will the need for opt-in create a stampede to produce yet more white papers, more webinars and more infographics? Will B2B customers be drowning in content?
Does brand loyalty really exist? Instead of aiming for a lifelong love affair with customers, marketers should be using data to establish themselves as valued sources of advice, entertainment and interesting information.
Have you failed at Real-Time Marketing yet? If yes, then that’s great – because it means that you’ve tried it out. Despite all the industry buzz, articles, and World Cup tweets, you’d be surprised at how many brands and marketers still haven’t jumped on...
A whopping 99% of what we produce is ignored, and the only way to make sure that our work is in the 1% that isn’t is to be brave. Consumers are bombarded by 3,500 to 5,000 marketing messages a day and achieving cut-through is a huge challenge.