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EU Data Protection reform is looming

EU Data Protection reform is well and truly on its way, but how will marketers adapt to the new stricter regulations? It's not something to ignore and you can't risk non-compliance, so make sure you brush up on what's happening!
  • 393 views

Introducing the new DMA Code

We have fundamentally re-designed the DMA Code to work intuitively for both marketers and customers. This approach to self-regulation recognises the need to focus on principles that go above and beyond compliance with the law.
  • 260 views

HMRC, VAT and the DMA

A short blog outlining the recent confusion around VAT on postage, and whether it is zero-rated or not.  Hugely important to anyone involved in Direct Mail.
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  • 167 views

It’s time to explore your new DMA

Your DMA has evolved. The DMA's executive director, Chris Combemale, introduces the big changes: a brand new community-focused website, the launch of the DMA Code, a principles-based one that puts the customer first, and all the tools you need to drive business growth. 
  • 264 views

Content marketing success is…

Should we be judging content-led marketing in terms of financial ROI, or are views, likes and followers enough? Indicia's Ben Peachell investigates. 
  • 142 views

8 campaigns we loved at D&AD Awards 2014

Don’t text and drive is a print and poster advertising campaign featuring the letters R (Girl), F (Bus), N (Dog), L (Truck) and Z (Cow). “You either see the letter or the bus. Don’t text and drive”. This is a road safety campaign produced by Leo Burnett in São...
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  • 180 views

Youth and social media: 4 types of users

Today’s teenagers have to negotiate a minefield of social pressures. With every fashion faux pas instagrammed, every stupid comment made tweeted and the bands and brands you follow available for all to see on Facebook, the way you portray yourself online is arguably even more important...
  • 109 views

Where does social media sit in organisations?

It’s one of the original social media debates, but the question of which department ‘owns’ social media is one which few organisations have yet to completely resolve.
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  • 317 views