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London Fashion Weekend - This is not just a fashion weekend…

…this is M&S at London Fashion Weekend. Or so we thought. This is a Brand Activation Council review of Marks & Spencer’s partnership presence at the event billed as ‘Fashion’s Biggest Pop-up’.
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  • 102 views

London Fashion Weekend - The May Fair Hotel shies away from the spotlight

London Fashion Weekend bills itself as Fashion’s biggest pop-up. I wanted to see what this meant for the brands sponsoring the event and how effective they were at engaging with attendees to drive participation and sales.
  • 262 views

EE Queue Jump Incentive

The recent controversial news that mobile phone company EE has introduced a 50p charge for jumping the queue on customer service calls has caused a stir amongst the communications sector and customers alike. 
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  • 75 views

LONDON FASHION WEEKEND – NO TREND SETTERS HERE

So we had our annual trip and this year London fashion weekend was the venue of choice. But what a disappointment to see how the leading make up sponsor failed to reel me in and make me a new found customer or advocate.
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  • 583 views

Marketing in the era of the "recessionals”

Post recession there is a whole group of consumers who have only ever known a recession. They have different attitudes to wealth and consumerism. How should we be engaging with them?
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  • 92 views

London Fashion Weekend - Step into our world

The Vodafone London Fashion Weekend delivered a wonderful experience for those who entered the Canon 360 Studio. The DMA's Brand Activation Council step into the fashion world and share their thoughts.
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  • 115 views

Your content marketing strategy needs a rethink before 2017

Content marketing clearly works. But how will the EU Data law alter content in 2017? Will the need for opt-in create a stampede to produce yet more white papers, more webinars and more infographics? Will B2B customers be drowning in content?
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  • 262 views

10 Reasons to Consider External Lead Generation

We have highlighted some interesting reasons as to why you may consider external providers to generate leads for your company.
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  • 65 views