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Marketing in the era of the "recessionals”

Post recession there is a whole group of consumers who have only ever known a recession. They have different attitudes to wealth and consumerism. How should we be engaging with them?
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  • 28 views

London Fashion Weekend - Step into our world

The Vodafone London Fashion Weekend delivered a wonderful experience for those who entered the Canon 360 Studio. The DMA's Brand Activation Council step into the fashion world and share their thoughts.
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  • 50 views

Your content marketing strategy needs a rethink before 2017

Content marketing clearly works. But how will the EU Data law alter content in 2017? Will the need for opt-in create a stampede to produce yet more white papers, more webinars and more infographics? Will B2B customers be drowning in content?
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  • 88 views

10 Reasons to Consider External Lead Generation

We have highlighted some interesting reasons as to why you may consider external providers to generate leads for your company.
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  • 45 views

Face it: your customers just aren’t that into you

Does brand loyalty really exist? Instead of aiming for a lifelong love affair with customers, marketers should be using data to establish themselves as valued sources of advice, entertainment and interesting information.
  • 176 views

Finding the Right Target Audience for your Marketing Campaign

Marketing campaigns are vital to a business' success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark?
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  • 693 views

Failed at real-time marketing? Try right-time instead

Have you failed at Real-Time Marketing yet? If yes, then that’s great – because it means that you’ve tried it out. Despite all the industry buzz, articles, and World Cup tweets, you’d be surprised at how many brands and marketers still haven’t jumped on...
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  • 199 views

#dmaZEDTalks 2: Creative ideas to help your brand’s message be in the 1% that gets noticed

A whopping 99% of what we produce is ignored, and the only way to make sure that our work is in the 1% that isn’t is to be brave. Consumers are bombarded by 3,500 to 5,000 marketing messages a day and achieving cut-through is a huge challenge.
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  • 515 views

#dmaZEDtalks 2: Top tips for creativity & integration...Be Brave!

What an inspiring evening for #dmaZEDtalks round two. A room full of creatives all trying to capture some golden nuggets to take back to the office. Lots of passion, swear words, story-telling, hatred for silos, bravery and even some chat about Accrington Stanley!
  • 1365 views