London Fashion Weekend bills itself as Fashion’s biggest pop-up. I wanted to see what this meant for the brands sponsoring the event and how effective they were at engaging with attendees to drive participation and sales.
The recent controversial news that mobile phone company EE has introduced a 50p charge for jumping the queue on customer service calls has caused a stir amongst the communications sector and customers alike.
So we had our annual trip and this year London fashion weekend was the venue of choice.
But what a disappointment to see how the leading make up sponsor failed to reel me in and make me a new found customer or advocate.
The Vodafone London Fashion Weekend delivered a wonderful experience for those who entered the Canon 360 Studio. The DMA's Brand Activation Council step into the fashion world and share their thoughts.
Content marketing clearly works. But how will the EU Data law alter content in 2017? Will the need for opt-in create a stampede to produce yet more white papers, more webinars and more infographics? Will B2B customers be drowning in content?
Does brand loyalty really exist? Instead of aiming for a lifelong love affair with customers, marketers should be using data to establish themselves as valued sources of advice, entertainment and interesting information.