The redesigned DMA guides offer you a practical platform on which to build your one-to-one marketing success. They support the DMA Code, giving you a gateway to understanding how to do one-to-one marketing the right way - for every channel and every sector.
As the social media council we hold a monthly poll to get insight in to organisations real thoughts and feedback on a wide range of social media related topics.
Last month was the interesting subject of paid social media presence and how successful people have been with or without paying for...
EU Data Protection reform is well and truly on its way, but how will marketers adapt to the new stricter regulations? It's not something to ignore and you can't risk non-compliance, so make sure you brush up on what's happening!
We have fundamentally re-designed the DMA Code to work intuitively for both marketers and customers. This approach to self-regulation recognises the need to focus on principles that go above and beyond compliance with the law.
Your DMA has evolved. The DMA's executive director, Chris Combemale, introduces the big changes: a brand new community-focused website, the launch of the DMA Code, a principles-based one that puts the customer first, and all the tools you need to drive business growth.
Don’t text and drive is a print and poster advertising campaign featuring the letters R (Girl), F (Bus), N (Dog), L (Truck) and Z (Cow).
“You either see the letter or the bus. Don’t text and drive”.
This is a road safety campaign produced by Leo Burnett in São...