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Is Scotland causing irreparable damage?

I love Scotland. I’m married to Fiona, a Scottish gal. The Yes or No vote is bigger, much much bigger than any individual person realises. We are all caught up in the passion of the moment without thinking...
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  • 200 views

How Ikea went from hero to zero in a week

Creative genius of the Ikea ‘Bookbook’ ad for the launch of its 2015 catalogue turns sour when a direct mail turns up on my door step about a money-off promotion in a store 200 miles away.
  • 210 views

Royal Mail offers £500K Mailmark helping-hand for mail producers

Royal Mail has announced today (4pm, 12 September) that it’s making half a million pounds available for mailing houses and other mail producers to invest in software and hardware to support its new Mailmark product. Individual businesses can claim up to £50,000 to fund upgrades.
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  • 191 views

Apple's BIG Announcements. What's the Impact for Marketing?

The iWatch and Apple Pay have the potential to be game changers for mobile payments and wearables. Will Apple succeed? What are the implications for brand marketing?
  • 313 views

Managing social media at scale

Adrienne Grubb, Head of Marketing at social media management agency, Emoderation explains how to successfully manage social media at scale - a challenge for many global brands.
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  • 238 views

Are you a tweeting CEO?

CEOs are creating social media accounts at a greater frequency – but what exactly are they talking about online?
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  • 235 views

Runway’s platform for lift-off

The Brand Activation Council explore how effective the Vodafone London Fashion Weekend partners are at connecting with and engaging people to drive participation, affinity and sales through their partnerships.
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  • 839 views

5 Clever Ways of Capturing Customer Data

Grow your database organically with this guide to customer data management.
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  • 376 views

Benchmarking reports - useful or irrelevant?

Invitation to complete survey on the future of email benchmarking reports.
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  • 596 views