Harper Reed, CTO of Obama for America 2012, explains why marketers need to become more tech savvy and the importance of using social media to listen, not to broadcast.
Direct Marketing Toolkit
Get informed
Get inspired
Get it right
DMA Mentor
Templates, practical tips and advice to help members advance the knowledge and skill sets within their organisation
Directory
Upcoming Events
Online customer engagement
May 23rd, 2013
The digital customer and online customer conversation is a crucial factor for all businesses. Do more...
May 23rd, 2013
The digital customer and online customer conversation is a crucial factor for all businesses. Do more...
DMA-IDM Scotland conference 2013: The new one-to-one future
June 12th, 2013
Microsoft's chief envisioning officer, digital editor at Random House and the MD of Blippar, more...
June 12th, 2013
Microsoft's chief envisioning officer, digital editor at Random House and the MD of Blippar, more...
Leaping off the page: The DMA door drop conference 2013
June 19th, 2013
Virgin Media and Comic Relief will be among the expert speakers exploring the latest trends, more...
June 19th, 2013
Virgin Media and Comic Relief will be among the expert speakers exploring the latest trends, more...
Twitter and Blog
Smarayda Christoforou
View all blogs
How Channel 4 made data sharing fun for me – no really!
An email I got from Channel 4 the other day got me thinking about data privacy from a consumer’s perspective. I recently registered on 4oD so that I could watch stuff from the archive, which meant sharing some personal data. Like most people, I don’t do small print and always click on the ‘I agree’ button to avoid wading through pages of legalese, or what I like to call ‘porridge’.… Read more
View all blogs
We are DMA members
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |