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Face it: your customers just aren’t that into you

Does brand loyalty really exist? Instead of aiming for a lifelong love affair with customers, marketers should be using data to establish themselves as valued sources of advice, entertainment and interesting information.
  • 57 views

Finding the Right Target Audience for your Marketing Campaign

Marketing campaigns are vital to a business' success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark?
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  • 299 views

Failed at real-time marketing? Try right-time instead

Have you failed at Real-Time Marketing yet? If yes, then that’s great – because it means that you’ve tried it out. Despite all the industry buzz, articles, and World Cup tweets, you’d be surprised at how many brands and marketers still haven’t jumped on...
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  • 85 views

#dmaZEDTalks 2: Creative ideas to help your brand’s message be in the 1% that gets noticed

A whopping 99% of what we produce is ignored, and the only way to make sure that our work is in the 1% that isn’t is to be brave. Consumers are bombarded by 3,500 to 5,000 marketing messages a day and achieving cut-through is a huge challenge.
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  • 207 views

#dmaZEDtalks 2: Top tips for creativity & integration...Be Brave!

What an inspiring evening for #dmaZEDtalks round two. A room full of creatives all trying to capture some golden nuggets to take back to the office. Lots of passion, swear words, story-telling, hatred for silos, bravery and even some chat about Accrington Stanley!
  • 405 views

Have your say about the FCA social media guidance

The FCA is reviewing its guidance on the use of social media for financial services promotions and is consulting on how best to proceed.  We want to hear the views of members.
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  • 409 views

The Future is now: The Top 5 things you’ll be using data for in 3 years’ time

The advent of big data and the questions that surround it have become prevalent in organisations of all shapes and sizes during the last couple of years, and I believe this will drive further change going forward.
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  • 277 views
  • 166 views