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Content marketing success is…

Should we be judging content-led marketing in terms of financial ROI, or are views, likes and followers enough? Indicia's Ben Peachell investigates. 
  • 88 views

8 campaigns we loved at D&AD Awards 2014

Don’t text and drive is a print and poster advertising campaign featuring the letters R (Girl), F (Bus), N (Dog), L (Truck) and Z (Cow). “You either see the letter or the bus. Don’t text and drive”. This is a road safety campaign produced by Leo Burnett in São...
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  • 105 views

Youth and social media: 4 types of users

Today’s teenagers have to negotiate a minefield of social pressures. With every fashion faux pas instagrammed, every stupid comment made tweeted and the bands and brands you follow available for all to see on Facebook, the way you portray yourself online is arguably even more important...
  • 64 views

Where does social media sit in organisations?

It’s one of the original social media debates, but the question of which department ‘owns’ social media is one which few organisations have yet to completely resolve.
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  • 69 views

Bad data holding back UK businesses

86% of UK businesses think their data might be inaccurate in some way. Georgina Adamson of Experian discusses the findings of their 2014 data quality research.
  • 83 views

Channel 4 Dispatches a lesson in responsible marketing

Channel 4’s Dispatches documentary How to Stop Your Nuisance Calls highlights the importance of responsible marketing for UK charities.  
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  • 453 views

Top challenges for marketers: a consistent customer experience

The 3 prerequisites for a consistent customer experience that come way before you start looking at touch points, from Lexden Group's Christopher Brooks.
  • 57 views

Making sense of proximity marketing

Watch this video of Mark Brill, Chair of the DMA Mobile & Connected Marketing Council giving his four top tips for brands looking to venture into the world of proximity marketing.
  • 67 views

Brands need to compete on customer experience not price

Would your brand pass an end-to-end test on customer experience? The challenge facing many retail brands today is how to create an online customer experience that's more like the one offered in a physical store. 
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  • 197 views