Legislation
A number of laws and regulations must be followed when carrying out one-to-one marketing activities in the UK.
You can find up-to-date documents on legislation at www.legislation.gov.uk
Core
Business Protection from Misleading Marketing Regulations 2008
Communications Act 2003
Consumer Protection (Distance Selling) Regulations 2000
Consumer Protection from Unfair Trading Regulations 2008
Data Protection Act 1998 (as amended)
Disability Discrimination Act 2005
Electronic Communications Act 2000
Electronic Commerce (EC Directive) Regulations 2002
Gambling Act 2005
Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended 2011)
Representation of the People Act 2000
Representation of the People (England and Wales) (Amendment) Regulations 2002
Representation of the People (England and Wales) (Amendment) Regulations 2006
Charity
Charities Act 1992
Charities Act 2006
Charities Act 2011
Consumer
Cancellation of Contracts Made in a Consumer’s Home or Place of Work etc Regulations 2008
Consumer Protection Act 1987
Consumer Protection (Distance Selling) Regulations 2000
Consumer Protection from Unfair Trading Regulations 2008
Consumer Transactions (Restrictions on Statements) Order 1976 (as amended)
Enterprise Act 2002
Fair Trading Act 1973
Price Marking Order 2004
Sale of Goods Act 1979
Supply of Goods and Services Act 1984
Sale and Supply of Goods Act 1994
Sale and Supply of Goods to Consumers Regulations 2002
Stop Now Orders (EC Directive) Regulations 2001
Supply of Goods and Services Act 1982
Trade Descriptions Act 1968
Unfair Contract Terms Act 1977
Unfair Terms in Consumer Contracts Regulations 1994
Unsolicited Goods and Services Act 1971 (as amended)
Employment
Conduct of Employment Agencies and Employment Business Regulations 2003 (as amended)
National Minimum Wages Regulations 1999 (as amended)
Working Time Regulations 1998 (as amended)
Financial services
Consumer Credit Act 1974 (as amended by the Consumer Credit Act 2006)
Consumer Credit (Advertisement) Regulations 2010
Consumer Credit (Agreements) Regulations 2010
Consumer Credit (Early Settlement) Regulations 2010
Consumer Credit (Disclosure of Information) Regulations 2010
Consumer Credit (EU Directive) Regulations 2010
Consumer Credit (Total Charge for Credit) Regulations 2010
Consumer Credit (Amendment) Regulations 2010
Financial Services and Markets Act 2000
Financial Services (Distance Marketing) Regulations 2004
Intellectual property
Copyright Designs and Patents Act 1988
Copyright and Related Rights Regulations 2003
Trademarks Act 1994
Telecommunications
Regulation of Investigatory Powers Act 2000
Telecommunications Act 1984
Telecommunications Lawful Business Practice (Interception of Communications) Regulations 2000
Specialist
Offensive Weapons Act 1996
Theft Act 1978
Industry codes of practice
There are also several codes of practice that must be adhered to, the most important of which are:
CAP Code
The UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing
BCAP Code
The UK Code of Broadcast Advertising
Regulators
ICO
The Information Commissioner’s Office
Ofcom
The communications regulator
