Mind the Measurement Gap
12 Oct 2022
How can our industry close the measurement gap? New research from JICMAIL and the DMA brings together effectiveness insights and industry experts to unpick the endemic measurement problems in marketing.
Hear more from the DMA
Member restricted content
Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.
If your organisation is already a member of the DMA, please login or register to continue browsing.
If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.
If are logged in and your organisation is already a member of the DMA, please contact your DMA Account Manager for further assistance.
Related Articles
RedEye's Technical Operations Manager, Justin Oakley, gives us an insight into the Web3 evolution by explaining what is blockchain, how are smart contracts used for transactions, your digital wallet and examples of the new digital craze of NFT’s.
Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.
1.png)
We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.
