28 Nov 2012
The (DMA)/fast.MAP Data tracking report 2012, sponsored by Equifax, links the rise in consumer confidence in sharingdata with improving practices to secure trust. This document reports on the findings of the fourth data tracking consumer survey which was broadcast to a UK representative sample of 1000 people in September 2012.
The report states that consumer willingness to share information with brands has rocketed in the past 18 months.
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When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
The telecommunications sector grapples with a pressing issue: customer data silos.
We live in the information age, where customer insight expands with every click, swipe, and interaction.
