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Data & Marketing Commission announces new Chief Commissioner

Emma Martins confirmed as new Chief Commissioner of the Data & Marketing Commission
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Royal Mail's 'Lighter Delivery' campaign wins DMA Awards Grand Prix

‘Lighter Delivery’ campaign, by Royal Mail and The Creative Consultancy, showcases the powerful impact direct mail can have while delivering its sustainability message
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41% of current industry measurement metrics do not reflect marketing effectiveness

The DMA has published the ‘Meaningful Marketing Measurement 2021’ report, the first in a series of analyses into marketing effectiveness, uncovered through examination of its new Intelligent Marketing Databank.

ICO issues £480,000 in fines to companies making nuisance calls

ICO issues fines to four companies making unlawful calls to numbers registered with the Telephone Preference Service (TPS).
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Most marketers are investing in trialling new technology, reveals new DMA survey

Research from the DMA and Pure360 reveals 87% of marketers have a dedicated budget for testing new technology to engage customers