When & Where?
Wednesday, 11th February 2015
to
Thursday, 19th March 2015
London
E1 6LA
United Kingdom
Marketing strategies are shifting from ‘push’ to ‘pull’ as tech-savvy customers flip brand relationships on their head. At Pull 2015, you’ll get hands on experience with the technologies your customers are using and build deeper understandings of their needs.
Why should I go?
This is your opportunity to steer your business to the space where digital and physical worlds collide.
Invent your own keyboard with a Makey Makey kit, take part in an Hour of Code with General Assembly workshop, get advice from industry pioneers at insightful seminars, and discover new technology at an immersive playroom.
What's in the line-up?
Make and do: invent something great
In a world with phone-charging fashion and a Bluetooth toaster that lists itself on eBay, marketing imagination can run free - which is why we’re here to provide guidance!
Mark Brill (digital strategy consultant and DMA Mobile and Connected council chair) leads a Makey Makey invention kit workshop where you’ll co-create and build a rapid prototype in teams.
Open up the possibilities for using new tech with expert guidance.
Hour of Code with General Assembly
Dive into front-end web developing with a hands-on workshop on HTML, CSS & Javascript. Coding gurus from General Assembly will teach you to make something quick and awesome, and show you the difference between good and bad code.
Bring along your laptop and have a go at Dash – a fun and easy online tutorial tool. This is a casual, self-paced session where you’ll meet fellow coding enthusiasts and budding developers.
Innovating your systems
You don’t need an engineering whiz kid to harness new technology. In fact, changing your digital product and services systems can be much simpler. In this session, Mike Williams (strategy director at The Bio Agency) provides a toolbox for engaging customers through simple innovation.
Using real-world examples, he’ll reveal secrets often hidden behind agency walls and aid you in introducing new skills throughout team.
Big data: what do you really need?
Every year, the DMA Awards receives more than 500 entries with winners based on their results – on data. Our panel of judges kick off a debate that asks: can you afford to restrict yourself to traditional ROI metrics? And can clients afford to receive anything but that clear figure on ROI?
Our panel boasts agency and client-side experience, chaired by Skip Fidura (DMA Awards Committee and DotMailer). Our panellists include:
Anne Byrom,Senior Communications Planning and Content Manager – Co-operative Group
Ryan Davies, Head of CRM, Loyalty and Insight – Mothercare
Mike Colling, Founder and CEO – MC&C
Anna Foster, Data Director – TMW Unlimited
Up close with proximity
We demonstrate some of the latest proximity marketing technology in the market, and debate the usefulness of each, as well as showing how they might fit with your current marketing strategy.
Chris Arnold (Creative Orchestra) chairs a session of interviews with industry experts on NFC, Beacons and Wifi geo-targeting. What works best for outdoor, in store and on air?
Internet of Things: making real time data usable
There are more than 15 billion devices connected to the net. How can a brand make the most of this wealth of opportunity to speak to consumers one-to-one? After an overview of potential legal and compliance issues, we’ll show how using real-time data can add value to consumers.
Key speaker: Simon Gill, Chief Creative Officer – DigitasLBi
Programmatic - believe the hype?
Is programmatic is the most dynamic and innovative area of digital marketing in 2015? Learn about the importance of programmatic in any digital strategy, and how to use engaging creative to drive return on investment and customer lifetime value.
Key speaker: Liz Rutgersson, head of programmatic at Periscopix
The life of hashtag
Our Gold DMA Awards winner Alex Newland (founder of Visual Voice Global), explores the journey of a hashtag. He’ll examine the advantages of creating a truly integrated campaign and touch on real-time data collecting tools. This will be rounded off by a live, interactive demo that you’ll take part in.
The Playroom
What’s a day out without a trip to the playroom? Come and explore tech hardware and digital tools of the future.
We have a whole host of partners to provide you with a fully immersive experience and leave you feeling like you’ve held the future in the palm of your hand – literally!
EYEi will be showcasing their market-leading image-recognition software geared towards bridging the gap between linear TV advertising, print, and other integral channels. Capturing and delivering real-time moving image analytics, EYEi gives brands a new and innovative way of sign-posting products or content to TV and print audiences, and engaging viewers one-to-one in an interactive manner.
Visual Voice will be presenting an Oculus-Rift experience with integrated social that will take you through Neo Tokyo for a 360° view of the city. They will also be revealing how they built their status as pioneers in social incentivised conversation; their proven technology has powered reward-based digital engagement campaigns from TV ads to live events through maximised audience participation. So don’t be shy, come and try it out for yourself!
Lumen will be using cutting-edge eye-tracking techniques to exhibit how to measure the salience and engagement of visual communications. Together with their team of in-house psychologists and experts in marketing and eye-tracking, they will be explaining not only what gets looked at, but why. Find out how they help publishers, advertisers, and their agencies understand what really gets – and keeps - people’s attention.
Rocketseed will be showing you how to transform your own business communication into an innovative marketing tool that helps transform your emails into an opportunity to drive one-to-one brand engagement and conversion. The average employee sends 1,000 emails a month, which means a business with 100 employees has over 1.2m opportunities a year that they could be using to drive revenue. Find out how!
HTK Horizon will be providing the advanced customer insight, powerful segmentation, and time-saving automation that organisations need in order to grow and succeed in the mobile age. Find them in the Playroom for answers to the most important questions you have, such as: Who are my most valuable customers? Do I have a significant risk of customer churn? Who should I retain, cross-sell or up-sell?
MediaBase Direct will be showcasing the very latest solutions for Data Capture, with their market-leading app that’s tailored for you, and even incorporates games and competitions which encourage potential prospects to provide their details. They will also have their Intelligent Notify™ technology on display, which uses a geofence algorithm to target customers or prospects who are in and around areas of interest which you define. Drop in and find out how.
More sessions announced soon!
Whether you’re from an established brand or a start-up looking to get a foothold – there’s plenty for all.
#dmapull
If you are booking using the 2 place discount, please enter one name in the booking form and a member of the events team will be in contact to get your guests details.
Exhibitors
Media partner
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Lauren TEST Kaye TEST.
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